Josh Miles

AEC Brand Strategist // Brand Filmmaker // Caffeine addict // Founder @boldbrand // Host of @obsessedshow
🎥 Sizzle Reel ⬇️

[Josh Miles @JoshMiles]

🥩“Don’t Sell the Steak—Sell the Sizzle!”🔥

Author and sales trainer, Elmer Wheeler coined this phrase almost a century ago, encouraging marketers to lean on emotions over logic when promoting their products and services.

If I had to guess, this is probably where the advertising industry first co-opted the word “sizzle” or “sizzle reel” to describe a short, fast-paced, promotional video.

My latest sizzle reel encompasses some of my favorite AEC and technology clients, including a few of my favorite recent projects from branding—to brand films—to photography.

One of my favorite elements of a sizzle reel is the ability to incorporate different types of clients and projects into a single, mouth-watering piece.

If you see something here that inspires you, let’s chat... perhaps over a sizzling, medium-rare steak.

#sizzlereel #sizzle #brandind #brandfilms #photography #boldbrand

[Josh Miles @JoshMiles]

@torreydawley We should run that prompt every 90 days and document the change in effectiveness.

[Torrey Dawley @torreydawley]

On assignment with @JoshMiles.

Reminds me of highly underrated advice:

Find yourself a ride-or-die collaborator, and then take care of each other.

[Torrey Dawley @torreydawley]

Weekend hangs with my brother @JoshMiles while he’s in town. Perfect time to grab some local coffee and enjoy another fantastic designed experience from @funnel_erickass

[Josh Miles @JoshMiles]

@torreydawley 🎯This is so dead-on that I texted it to myself.

[Josh Miles @JoshMiles]

Yes ‘Cers!!!

[Josh Miles @JoshMiles]

A little weekend car meet/photo shoot with my son. Thanks to @FerrariofDenver for hosting!

Shot on my #CanonR5 + my vintage #Helios lens.

[Josh Miles @JoshMiles]

@torreydawley I mean, it’s a pretty solid prompt… just waiting for that passive income

[Josh Miles @JoshMiles]

@torreydawley You know it, brother.

[Josh Miles @JoshMiles]

@torreydawley Two words: demo day 🔨

[Josh Miles @JoshMiles]

@LastQuake Felt like someone shook the bed! Walnut Creek, CA

[Josh Miles @JoshMiles]

@MattiHaapoja I’m mostly shooting for professional/corporate clients. Canon c80 / c70 for video. R5 for portraits. Mavic 3 for drone shots.

[Josh Miles @JoshMiles]

Always great to see you, bro! Next time gotta bring my wifey too!

[Torrey Dawley @torreydawley]

Ethiopian feast with the wifey and @JoshMiles

[Josh Miles @JoshMiles]

@itschadjordan @Jeep Literally drew me to the tv

[Josh Miles @JoshMiles]

That @Jeep ad was brilliant #eventhoughmynameisford

[Josh Miles @JoshMiles]

It’s always a treat to chat with my favorite late-night DJ friend… I mean, podcast host, @EngelJones

Check out our latest episode, recorded last fall.

https://t.co/0pHNzkWeOU

#12minconvos Podcast

[Josh Miles @JoshMiles]

@torreydawley Only took me 48 hrs to see this 🙃 always a pleasure, sir.

[Josh Miles @JoshMiles]

@torreydawley @richsullivan This is why it’s so important to have a good looking assistant 🤣

[Josh Miles @JoshMiles]

@Kyle_TheUpside That’s amazing!

[Josh Miles @JoshMiles]

Scammers would be far more successful if they simply toggled spellcheck on.

[Josh Miles @JoshMiles]

@torreydawley Hahahahaha

[Josh Miles @JoshMiles]

@Kyle_TheUpside That’s always been my stance too…. Just struck me funnier than usual today