James Ruggiero

[Mark Burgess @mnburgess]

good points, website is key #MSDM48

[Megan Wagner @Meg_Wagner_]

@mnburgess Q3) They focus on websites as it’s often the first thing potential customers will see. A well-designed page will provide visitors with the information they seek about their company. Social media accounts create opportunity to create engaging content and grow their brand. #MSDM48

[Karen Fair @My__FairLady]

A3: A website or Twitter page are examples of owned media channels. Owned media gives control to a brand. This allows for an established voice and the ability to cover desired content. If done right, it can result in earned media opportunities as well. #MSDM48

[Kristen Bauer @kristen_b01]

3 top owned media channels include website blog, email, and social media. These channels allow companies to gain visibility and grow their audiences organically, as well as provide content on a regular basis to their audience #MSDM48

[James Ruggiero @Jr1579Ruggiero]

#msdm48 1.) website- it is very versitile and is completely owned for an organization. It is where many viewers go to see your company
2.) video- 100 million people view videos a day. It is creative and keeps people entertained.

[Jasmine @LuckyBlazeM21]

@Meg_Wagner_ @mnburgess Having control over content is so important! It also gives a sense of credibility. #MSDM48

[Mark Burgess @mnburgess]

James, great point about control #MSDM48

[Karen Fair @My__FairLady]

A2: While supply is important, it is also important to make sure that supply is providing value, as this increases trust and loyalty with customers. Having a steady amount of quality content also creates a better customer experience as well as brand reputation. #MSDM48

[James Ruggiero @Jr1579Ruggiero]

#msdm48 For one, the content supply chain allows brands to regain control over their content production. The supply chain also streamlines collaboration. With the digital content supply chain, sourcing, approval, and distribution of assets become far easier than before.

[Kristen Bauer @kristen_b01]

It’s beneficial to have a library of content that marketers can pull from so that they can easily create new content on a regular basis, and it can streamline the process without having to dig together new topics or sources. #MSDM48

[Karen Fair @My__FairLady]

A1: Extremely beneficial, you are able to provide value in your content to viewers which can help retain and attract customers and create quality engagement. #MSDM48

[James Ruggiero @Jr1579Ruggiero]

#msdm48 Content curation can help marketings sort through the many different examples of content that they have. This makes sure the marketer is getting the correct content the the target audience to help a consumer sort through the many different types of content they might see

[James Ruggiero @Jr1579Ruggiero]

#msdm465 Twitter chats benefit communication because they

1.) open the conversation up to the people around the world
2.) provide instant communication speed

[James Ruggiero @Jr1579Ruggiero]

#msdm465 Uber has an effective brand value proposition. “The Smartest Way to Get Around” sums up Uber perfectly. They create value to their customers by offering one tap accessibility to almsot anywhere with a cashless payment experience.

[Mark Burgess @mnburgess]

good -- reaching the right person at the right time with the right content is key #msdm465

[James Ruggiero @Jr1579Ruggiero]

Content marketing is the creation and distribution of content across all relevant touch points. Its the right content to the right person. It can help achieve sales goals for a company. It is truly the new way for any company to market and communicate to their audience. #msdm465