Top Tweets for #MSDM48

over 4 years ago

Great tweeting today team! @RutgersMSDM c @smollinschwartz #MSDM48

1

4

0

over 4 years ago

personal 'voice' is key #MSDM48

over 4 years ago

Some prime owned media include a website, email and social media platforms! These all give a brand a personal voice, giving the opportunity to connect with their target audience. #MSDM48

0

3

1

0

3

2

0

over 4 years ago

Some prime owned media include a website, email and social media platforms! These all give a brand a personal voice, giving the opportunity to connect with their target audience. #MSDM48

0

3

1

0

over 4 years ago

@mnburgess Q3) They focus on websites as it’s often the first thing potential customers will see. A well-designed page will provide visitors with the information they seek about their company. Social media accounts create opportunity to create engaging content and grow their brand. #MSDM48

0

4

1

0

James Ruggiero @Jr1579Ruggiero

over 4 years ago

good points, website is key #MSDM48

over 4 years ago

#msdm48 1.) website- it is very versitile and is completely owned for an organization. It is where many viewers go to see your company 2.) video- 100 million people view videos a day. It is creative and keeps people entertained.

0

4

3

0

2

1

0

Karen Fair @My__FairLady

over 4 years ago

A3: A website or Twitter page are examples of owned media channels. Owned media gives control to a brand. This allows for an established voice and the ability to cover desired content. If done right, it can result in earned media opportunities as well. #MSDM48

1

3

1

0

James Ruggiero @Jr1579Ruggiero

over 4 years ago

#msdm48 1.) website- it is very versitile and is completely owned for an organization. It is where many viewers go to see your company 2.) video- 100 million people view videos a day. It is creative and keeps people entertained.

0

4

3

0

Kristen Bauer @kristen_b01

over 4 years ago

3 top owned media channels include website blog, email, and social media. These channels allow companies to gain visibility and grow their audiences organically, as well as provide content on a regular basis to their audience #MSDM48

0

3

2

0

over 4 years ago

@LuckyBlazeM21 @mnburgess That's a great point! Credibility is so huge in today's marketing world, especially if we want our consumers to trust our content and brand. #MSDM48

0

3

0

over 4 years ago

@Meg_Wagner_ @mnburgess Having control over content is so important! It also gives a sense of credibility. #MSDM48

1

2

1

0

over 4 years ago

By building a content supply chain, it gives an opportunity to provide high value content. There are also various content sourcing options that are available according to specific needs. #MSDM48

0

4

3

0

Kristen Bauer @kristen_b01

over 4 years ago

@mnburgess Q2) Crucial because the chain allows brands to regain control over content production, and make sourcing, approval, and distribution of assets easier than before. If the content supply chain wasn’t healthy, our content production process would be far more complicated. #MSDM48

2

4

2

0

over 4 years ago

It’s very important to maintain a healthy content supply chain to both create and distribute quality content on a regular basis, as well as having all parts of your company develop content that can help your customers. #MSDM48

0

4

3

0

Karen Fair @My__FairLady

over 4 years ago

A2: While supply is important, it is also important to make sure that supply is providing value, as this increases trust and loyalty with customers. Having a steady amount of quality content also creates a better customer experience as well as brand reputation. #MSDM48

1

4

2

0

James Ruggiero @Jr1579Ruggiero

over 4 years ago

#msdm48 For one, the content supply chain allows brands to regain control over their content production. The supply chain also streamlines collaboration. With the digital content supply chain, sourcing, approval, and distribution of assets become far easier than before.

1

3

0

over 4 years ago

@mnburgess Q1) Content curation is beneficial to a marketer’s content mix because it better serves their existing audience, helps them reach a new set of relevant viewers, follow industry trends, as well as potentially spark influencer relationships. #MSDM48

0

2

1

0

Karen Fair @My__FairLady

over 4 years ago

@kristen_b01 Not to mention a library full of relevant content for users to benefit from! 🙌#MSDM48

0

2

0

Kristen Bauer @kristen_b01

over 4 years ago

"Library" great concept #MSDM48

over 4 years ago

It’s beneficial to have a library of content that marketers can pull from so that they can easily create new content on a regular basis, and it can streamline the process without having to dig together new topics or sources. #MSDM48

1

6

1

0

2

0

over 4 years ago

Content curation is beneficial for multiple reasons. One being that curation is a way to provide extra value to your followers while highlighting your own industry expertise. #MSDM48