3 best owned media channels include the website, blog and social media channels. They all provide control to the marketer, and can ensure content is consistent with brand voice, its mission, and provides value to the audience it has and wants to have. #MSDM48
Q/A 2. A content supply chain provides a constant supply of alternative sources of content that provides value. Some examples include content from an ad agency, customers, employees as brand ambassadors or influencers #MSDM48
Q3 Two owned channels that are particularly beneficial are a website and social media channels. The brand has control over the content and ensures that it is consistent with the brands voice and mission#MSDM48
@mnburgess Q.3 Two owned media channels include a website and social media - two vehicles for marketers to have control of content, and ensure communications are consistent with brand voice and mission
A1. Content curation is beneficial because it helps fill in a content calendar, provides value, establishes you or brand as thought leader, and builds connections when sharing others content #MSDM48
A3 A twitter chat humanizes a brand because it can discuss topics directly with the audience - and get real-time feedback. Another benefit is the likelihood of increasing brand awareness by exposure to guests' followers #msdm465
@mnburgess Allbirds sneaker company has a unique BVP - the shoes are made purely of organic, sustainable materials. The use of wool makes the sneaker unique and incredibly comfortable. "Give our shoes a shot for 30 days and if you're not walking on cloud nine, we'll take them back."
Q1 Content marketing is a giving the audience relevant, helpful and/or entertaining information that engages them so that the brand builds awareness, trust and loyalty (and in the end, new and repeat sales) #msdm465
#KeanUniversity extends a warm welcome to all accepted students and their families who joined us this Accepted Students Day. Thank you for helping make this one of the best days of the year. #CougarsClimbHigher
#KeanUniversity President @drlrepollet announced today that we will soon all be back on campus, with a full return to in-person instruction and activities planned for Fall 2021. Read the president's message here: https://t.co/uFZYbJfui1