One name defined #MilanFashionWeek SS27 online: #Faye Peraya.
The Thai actress, a leading face of the booming ‘Girl Love’ drama genre, generated over $43.3M in EMV for #Ferragamo across 26 posts—lifting the brand’s visibility by a staggering +1179% YoY and taking the 1st influencer spot.
But SS27 was a story of two halves: while APAC megastars and Thai front-row royalty drove record-breaking numbers, brands like #Prada, #Gucci, and #Moschino leaned into cultural icons, and industry insiders to build lasting clout beyond the metrics.
Read our full MFW SS27 insights in our new blog post: https://t.co/fmiSs5n2JM
👀 Stay tuned for the full report in collaboration with Karla Otto.
Translation:
Writer: Actually, I’m a fan of Faye. It feels like a dream come true to even say this, because when I was writing Seme (เมะ), Faye was the person I had in mind.
#NewSeries#FayeAtom
I honestly don’t know how to put into words just how happy I am about this award. It’s more than happiness—it’s pride, gratitude, and such a precious gift from all of you. 🏆💛
Every vote, every effort, and every bit of love you’ve given me is a part of this trophy. To me, it represents all the love and support you’ve poured into this journey, and that makes it even more meaningful.
Thank you, truly, from the bottom of my heart. I was so happy and overwhelmed that I couldn’t even sleep last night. 🥹
I’m so, so happy. I love you all, my Fayemily. This award belongs to all of us. 💛🌻🏆 #FayePeraya
They are just 7 months old and yet they have won so many awards 🔥🔥🥳🥳🌻🍑😍
Right person
Right time
Right everything
When you choose who you choose this is the result 🥳🥳 so proud of them 🫠
FAYEATOM Y ENT AWARDS
#YentertainAwards2026xFayeAtom