Jason King

DR Creative Strategist and copywriter scaling big brands • Gym nerd & coffee enthusiast

[Kevin @KevinCreatives_]

I faked my CV to get my first creative strategist job.

I'd just been fired from a 9-to-5. Zero ad experience.

So I binged @TimpanoDante , borrowed his words, and bluffed my way into an e-com company.

Then I went all in on the test task.

That test task got me the job.

Today I make mid five figures a month as a boutique-agency owner.

My best ad spent around 300k.

I consistently hit ads that spend 10k a month, plus a lot of smaller profitable ones.

People ask me which course got me here.

RMBC2, Evolve? Some other copy-courses?

None.
I never watched a single copy course.

I read one copywriting book properly:

The Boron Letters.

I quit Breakthrough Advertising after 15 pages because it bored me.

They just never moved the needle for me.

Reps did.

I got trained by a CMO at a growth agency and the ceo of an well known german creative agency, who was the mentee of the cmo too.

They made me write everything myself.

Scripts, hooks, and VSLs especially. No AI.

I wrote 10 scripts a week.

I analyzed the data on every ad.

I wrote down a hypothesis for every test.

And I failed a lot.

Every bad script got me feedback, and feedback is what made me better.

My first 5-minute VSL took me 3 hours.

Today a really good unaware 7-8 minute VSL takes me about 30 minutes, research not included.

A good hook takes me 1 minute.

The people I'm training right now get stuck on hooks for 20m+.

The only difference between us is repetition.

So if you want to become a top 1% creative strategist, do this every day:

1 idea
1 piece of copy
1 ad breakdown

One focused hour.

Get up early. Cut the noise.

And don't let AI do your thinking.

Outsource the thinking that makes you money and you'll pay for it later in time and headaches.

Apply for creative strategist and copywriting roles.

Write a ton.

Get chiefed. Get punched in the gut.

Feedback comes from volume.

Do this for 3 to 6 months and you'll be ahead of almost everyone still watching courses.

Kevin out.

[Jason King @Jsoncopy]

@Dillonlayson CREATIVE

[Jay Yang @Jayyanginspires]

It's finally here: my new book 'Work With The Best' is AVAILABLE NOW (!!)

I'm 20 years old. Single. I don't drink. I don't smoke. I don't do drugs. I run a $1M/year creator business.

I spent the last 5 years apprenticing under the top online entrepreneurs (Tyler Denk, Noah Kagan, Alex Hormozi, Shelby Sapp).

And that's allowed me to build the life and business of my dreams at an early age.

A hill I'm willing to die on: one of the fastest ways to get the life you want is to help those who are currently living it.

I've learned soooo much working behind the scenes that I'm now applying to my own business.

If you've wondered how to write a cold email, get on powerful people's radar, build an insane network... you'll love this book.

It's my 'cookbook for creating opportunities'.

Enjoy!

https://t.co/OoPXXPZv4I

~~

How am I feeling? Thanks for asking.

Nervous. And surprisingly, calm. (Is that even possible?)

Nervous because I’ve poured my absolute heart and soul into this book and launch.

It’s the culmination of the last half decade of my life. All the lessons I learned working behind the scenes with entrepreneurs I admire, finding ways to stand out and create opportunities.

Calm because I’ve given this everything I have. No matter what happens with the rest of this launch, I can confidently look myself in the mirror and say, “I did my best.”

It’s a weird feeling. This book will likely be my last book for a while. It’s ending my chapter of “apprenticing under entrepreneurs.” I wanted to clarify and codify all the principles, tricks, and tactics to go from “on the outside” to on the inside.

The next season of my life will be very different. I’m building my own empire.

I don’t know exactly what will happen next. But I’m damn glad for all the love and support y’all have shown me.

Let’s keep going. ✊🏼

-Jay

[Jason King @Jsoncopy]

@MarinoStoop please check dms

[Jason King @Jsoncopy]

@Justin_lords please check dms

[Jason King @Jsoncopy]

@ecomyas check dms

[Jason King @Jsoncopy]

@TwangEcom wanted to send the requirements, but...

[Jason King @Jsoncopy]

@spect3ral meta

[Jason King @Jsoncopy]

@moderndayscaler

[Jason King @Jsoncopy]

@RJWEMMY Interested

[Malvin @ManOfFocus_]

The end goal.

[Ben Kreynes @benkreynes]

If your greatest flex is sobriety, you’re still at the starting line.

You stopped self-destructing...cool.

That's like being proud you brushed your teeth this morning.

Build something big.

[Jason King @Jsoncopy]

@benkreynes

[Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata]

Here's the full breakdown on how to understand which ad to carry your ad account:

[Kevin Szabo @KevinSzabo14]

Jesus is king. The only God. Amen.

[Dickie Bush @dickiebush]

I am begging you to start writing by hand to preserve your ability to think.

[DAN KOE @thedankoe]

The most dangerous moment is right after you win.

You did it. You made the money. You quit your job. You built the physique. You got the girl. Now what? Most people let themselves decline into misery because their driving force has now vanished.

You need another mountain to climb. You need to understand that it is a gift, not a curse, to always be in the pursuit of your potential - the constant balance of challenge and skill is what makes life meaningful. There is no final top of the mountain.

[Sarah 🦕 @SarahLevinger]

🚨[𝗥𝗘𝗠𝗘𝗠𝗕𝗘𝗥] 𝗧𝗔𝗠 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗧𝗼𝘁𝗮𝗹 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁: i.e., the overall global demand for your product category if you had 0% competition and unlimited reach. (e.g., Everyone who drinks coffee.)

𝗦𝗔𝗠 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗮𝗯𝗹𝗲 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁: The portion of the market you can actually target based on your business model, geography, and shipping reach. (e.g., Specialty coffee drinkers in North America.)

𝗦𝗢𝗠 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗮𝗯𝗹𝗲 𝗢𝗯𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁: The realistic portion of the SAM you can capture in the next 1–3 years based on your budget and capacity. For most growing DTC brands, this is a distinct segment, not millions of buyers overnight.

Your ads will tap into different segments of your SAM and SOM, but Meta’s algorithm doesn't read your financial business plan unfortunately. 😅 When you experience creative fatigue, it’s rarely because your angle has exhausted the TAM (or SAM or SOM)...

𝗬𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗮𝘁𝗶𝗴𝘂𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗠𝗲𝘁𝗮’𝘀 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗮𝗿𝗼𝘂𝗻𝗱 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘀𝘂𝗯-𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗱 𝘁𝗼 𝗼𝗻𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗺𝗲𝘀𝘀𝗮𝗴𝗲, and you’ve exhausted that pool of users.

✅ 𝗧𝗼 𝘀𝗼𝗹𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘃𝗮𝗿𝘆 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗶𝗲𝘀, 𝗵𝗼𝗼𝗸𝘀, 𝗳𝗼𝗿𝗺𝗮𝘁𝘀, 𝗮𝗻𝗱 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝘀 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲. Unique creative concepts trigger Meta’s algorithm to look at entirely new pockets of users within your SAM, effectively scaling your reach without burning out your audience.

[Jay Yang @Jayyanginspires]

My old middle school teacher just sent me this picture...

I think I might cry 🥲

[Jason King @Jsoncopy]

@ecomsalva