I totally agree, and when this perceptions are reached correctly, some products can become very useful for people, and makes people feel unique, exclusive, or feel more emotions. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
Brand need to create messages that help people form these desired perceptions if they want to get people talking. They must discover our inner remarkability and give others a sense of exclusivity.
#NMKTRCH#MKTINGNEURO@lets_NEUROmkt
Brand need to create messages that help people form these desired perceptions if they want to get people talking. They must discover our inner remarkability and give others a sense of exclusivity.
#NMKTRCH#MKTINGNEURO@lets_NEUROmkt
When there is less of something, and you fear that you will miss out on it, you are more likely to be interested. SCARCITY. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
When there is less of something, and you fear that you will miss out on it, you are more likely to be interested. SCARCITY. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
Triggers make sure that people are reminded of your product. For me, the best example of trigger is that in Brazil, the beer brand Skol is one of the sponsors of the soccer league, so everyone associates Skol with soccer. #NMKTRCH#MKTINGNEURO@lets_NEUROmkt
What is the tendency of a piece of information to be circulated rapidly and widely from one internet user to another? Virality.
#NMKTRCH#MKTINGNEURO@lets_NEUROmkt
The elements that makes things go viral includes social currency, triggers, emotions, public, practical value and stories. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
A brand name is a transmission of information. An example is that 77% of customers make purchases based of brand name. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO