Pedro Fajardo

[Julian Andres @JulianCM2002]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO @pedrofajardo27 @AnaKikalishvil1 @MaiyaLaliberte @yara58999953

[Pedro Fajardo @pedrofajardo27]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @yara58999953 @AnaKikalishvil1 @JulianCM2002 @MaiyaLaliberte

[Pedro Fajardo @pedrofajardo27]

This is very true. We usually will go for the brand that we feel more comfortable with, even if there is jo difference in the products. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Ana kikalishvili @AnaKikalishvil1]

According to studies, 77% of consumers rely their purchases on brand name. Additionally, 90% of them choose products with brand names that evoke favorable feelings while making purchases.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Pedro Fajardo @pedrofajardo27]

I agree. When we buy products with memorable packaging experience we never forget the brand. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Maiya LALIBERTE @MaiyaLaliberte]

packaging is very important to create a story and draw in their target market while also being part of the brand as well as relating to the name of the product #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Marie camille @Marie_camchm]

the virality of a product goes through the memories that the advertisement leaves to the consumer, without remembering there is no virality
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[yara @yara58999953]

Social validation comes from the necessity of being part of something. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Maiya LALIBERTE @MaiyaLaliberte]

#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Maiya LALIBERTE @MaiyaLaliberte]

#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Ana kikalishvili @AnaKikalishvil1]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Ana kikalishvili @AnaKikalishvil1]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Pedro Fajardo @pedrofajardo27]

In marketing, the packaging is extremely linked to the naming of the company. Good packaging can further promote the brand and its name. It can also be used to convey a message about the product being sold. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Pedro Fajardo @pedrofajardo27]

Good naming is essential for a brand. For the name to be good, it has to either: be memorable, promise something, explain what it does, explain what it represents #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Pedro Fajardo @pedrofajardo27]

Triggers make sure that people are reminded of your product. For me, the best example of trigger is that in Brazil, the beer brand Skol is one of the sponsors of the soccer league, so everyone associates Skol with soccer. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Pedro Fajardo @pedrofajardo27]

Social currency, or social validation is very important in the process of sharing online. People won’t share something that makes them look bad. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Pedro Fajardo @pedrofajardo27]

Vitality is very important in this day and age where people’s attention span is shorter that ever. Viral contents spread fast and widely and reach many people effortlessly. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Julian Andres @JulianCM2002]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Julian Andres @JulianCM2002]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Pedro Fajardo @pedrofajardo27]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Pedro Fajardo @pedrofajardo27]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Ana kikalishvili @AnaKikalishvil1]

@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO