a brand name is often associated with specific products that the brand sells or specific promises that the brand has made. Customers then have clear expectations #NMKTRCH#MKTINGNEURO@lets_NEUROmkt
the virality of a product goes through the memories that the advertisement leaves to the consumer, without remembering there is no virality
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the consumer often refers to the name of the brand. By its name the brand makes a promise to the consumer of what it promotes
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for packaging be attractive to the consumer, it must convey a message, an emotion or the consumer must feel in association with it
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