This is why it is wise to use emotions in an advertisement to mark the consumer and that he talks about it around him @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
When something have a big impact for yourself and provoke you emotions like anxiety, happiness..., you want to share it.
#MKTINGNEURO#NMKTRCH@lets_NEUROmkt
By using visuals to convey stories and emotions, advertising campaigns can become more viral. Consumers are more likely to share visuals that emotionally touch them and convey a powerful message. #NMKTRCH#MKTINGNEURO@lets_NEUROmkt
In addition, a brand name is the most important to sell a product because it is one of the main reasons for purchase among the consumer. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
the consumer often refers to the name of the brand. By its name the brand makes a promise to the consumer of what it promotes
#NMKTRCH#MKTINGNEURO@lets_NEUROmkt
These instructions are clear and synthetic, moreover it is accessible by all thanks to its explicit diagrams so we can say that these instructions are effective
it's very useful for emergency situations. #NMKTRCH#MKTINGNEURO@lets_NEUROmkt
These instructions for using a defibrillator are not really clear, there is too much text and the steps are not well expressed, moreover the photos chosen are not suitable to help someone who wants to use it. #NMKTRCH#MKTINGNEURO@lets_NEUROmkt
The packaging is the equivalent of the naming so it is important to create packaging that clearly shows what you are selling. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
The naming of a brand has a major role in the sale of a product : 77% of customers make purchases based on a brand name and 90% of them make purchases by choosing products by brand names that evoke positive emotions. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
According to Berger, people don’t think in terms of information but they think in terms of narratives so if you want to make something viral, create a story. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO
There are 6 steps to follow for something vital: Social Currency, Triggers, Emotion, Public, Practical value, Stories. The most important to respect is that of emotion. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO