@nicktheriot_ Honestly, it's to the point that you have to test a ton of crap.
For our clients though we do one retargeting campaign, one LAL, one advantage+ open, and then the rest depends on their audiences.
That said, a lot of custom stuff still needs testing like adv+ vs interests
@peterczepiga We do something very similar but we also have an AI creative director that it gets run through.
We have trained it entirely on our favorite ads that are all super bowl quality and it's amazing!
@jforjacob Yeah, since the update in May, Meta has been total garbage in audience targeting and choosing creatives.
If you haven't tried yet. A/B some interest audiences without Adv+ like it's 2020 again and see the results. Crazy.
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@ReneLacad Bro, forget thinking when you are marketing on Meta.
Run a split test and see how it performs. Keep the winner.
Ideally use a third party measurement tool and look at multiple attributions if you can. That's the play.
@thebeautyofsaas Improv is a 10/10 too bro. But the right line just hits.
I've quoted random episodes of parks and rec on sales pitches and client calls. My likability skyrocketed and deals have been made. Maybe this falls under your make money one though too.
or changing lookalikes. Look at your offer sequencing. Priming the audience with low-cost Reservation CPMs to wear off the pricing friction before dropping the offer completely flipped the unit economics on this account.
$243 YTD New Customer CPA down to $26 using Meta Reservation campaigns and an offer reframe
First, this is not a small account. We are looking at just shy of $700k spend YTD in Meta.
Second, I feel like a genius for this plan low key lol. You can disagree with me, idc.
* **NC ROAS:** Blended between **5.90x and 7.63x** depending on the window.
It's a new campaign for us, but crushing so far, and we are working to scale it.
If you're running high-ticket ecom and hitting a ceiling on cold traffic, don't just keep cycling creatives...