Justin L

LOVE Emperor's New Groove.
Dark jokes are amazing cuz why would you say that. 😂

Always @ me.

[Justin L @JustinLaute]

Sorry, I can't make it to your thing. My doctor said I only have till Thursday. 🙃😎

[Justin L @JustinLaute]

@GrammarHippy I'll teach you

[Justin L @JustinLaute]

@liav_chen @zachmstuck What do you guys need?

[Justin L @JustinLaute]

@faisalziaanwer Owned channels to push LTV. Then put more into ad channels and test OOH and CTV and such.

[Justin L @JustinLaute]

@nicktheriot_ Honestly, it's to the point that you have to test a ton of crap.

For our clients though we do one retargeting campaign, one LAL, one advantage+ open, and then the rest depends on their audiences.

That said, a lot of custom stuff still needs testing like adv+ vs interests

[Justin L @JustinLaute]

@antonioventre_ Bid caps aren't all that imo.

It's helpful sometimes, but honestly not an end all be all.

[Justin L @JustinLaute]

@boringmarketer @gregisenberg Yeah, Fable will be like cd players or VHS a year from now. Wild thought

[Justin L @JustinLaute]

@peterczepiga We do something very similar but we also have an AI creative director that it gets run through.

We have trained it entirely on our favorite ads that are all super bowl quality and it's amazing!

[Justin L @JustinLaute]

Incredible customer acquisition method.

Elon and his no-ads mentality at it again. Making the product irresistible

[Polymarket Money @PolymarketMoney]

BREAKING: 𝕏 Money is reportedly launching with 6% APY, up to $10M in FDIC insurance, unlimited 3% cashback and a physical Visa metal card.

[Justin L @JustinLaute]

@PaulNiklas8 Give me the brand name and I'll give you an amazing couple ideas rn

[Justin L @JustinLaute]

@benradack Never trust the algo.

The more control you can have over the platform right now, the better. We are seeing this across a bunch of brands.

[Justin L @JustinLaute]

@jforjacob Yeah, since the update in May, Meta has been total garbage in audience targeting and choosing creatives.

If you haven't tried yet. A/B some interest audiences without Adv+ like it's 2020 again and see the results. Crazy.

[Justin L @JustinLaute]

Yes sir!

Going to be eating good next month lol

[Developers @XDevelopers]

Announcing the hosted X MCP.

Agents now have access to the best real-time information source in the world.

Connect Grok, Cursor, or any MCP-compatible AI tool to the X API without any setup!

Check it out here: https://t.co/5MzPYwGFzD

[Justin L @JustinLaute]

@ReneLacad Bro, forget thinking when you are marketing on Meta.

Run a split test and see how it performs. Keep the winner.
Ideally use a third party measurement tool and look at multiple attributions if you can. That's the play.

[Justin L @JustinLaute]

@thebeautyofsaas Improv is a 10/10 too bro. But the right line just hits.

I've quoted random episodes of parks and rec on sales pitches and client calls. My likability skyrocketed and deals have been made. Maybe this falls under your make money one though too.

[Justin L @JustinLaute]

@parsedpatterns I feel that

[Justin L @JustinLaute]

or changing lookalikes. Look at your offer sequencing. Priming the audience with low-cost Reservation CPMs to wear off the pricing friction before dropping the offer completely flipped the unit economics on this account.

[Justin L @JustinLaute]

$243 YTD New Customer CPA down to $26 using Meta Reservation campaigns and an offer reframe

First, this is not a small account. We are looking at just shy of $700k spend YTD in Meta.

Second, I feel like a genius for this plan low key lol. You can disagree with me, idc.

[Justin L @JustinLaute]

* **NC ROAS:** Blended between **5.90x and 7.63x** depending on the window.

It's a new campaign for us, but crushing so far, and we are working to scale it.

If you're running high-ticket ecom and hitting a ceiling on cold traffic, don't just keep cycling creatives...