Liav Refael Chen

Ella’s dad. Shai’s husband.
Co-founder @Humanz. Forbes 30u30.
GTM lessons from scaling creator-commerce in the US, 0 to 1.

[Liav Refael Chen @liav_chen]

We didn't figure out our US GTM in a strategy workshop.

We figured it out over coffee.

2 years ago I started our US office with almost no network.

No warm intros.
No pipeline.
No local playbook.

Here's how a few conversations changed our entire company 🧵

1/

[Liav Refael Chen @liav_chen]

@yuzu_jpg Focusing on the google meet call im in atm🫠

[Liav Refael Chen @liav_chen]

@Joi2James To get marketing satisfaction you need to win other people minds.

Building you can do on your own and be proud of the result ;)

[Liav Refael Chen @liav_chen]

@JustinLaute @zachmstuck Don’t want to take on @zachmstuck attention here but we in the hunt of Paid media growth manager, 7+ figures monthly, 5+ years experience. Meta, TikTok (ads) and Google. Large enterprise brand facing.

[Liav Refael Chen @liav_chen]

@FarmerNash_ Yeah, which is kind of absurd. The capabilities of the AI stack are already incredibly powerful, and with Cowork there are so many possibilities. Still, I see almost only reporting only use cases.

[Liav Refael Chen @liav_chen]

Growth marketers: are you actually letting Meta MCP or Manus manage real brand spend today, with real freedom?

Or is it mostly still used for reporting, insights, and asking questions?

Genuinely curious.
#x #growth #MetaAds

[Liav Refael Chen @liav_chen]

@Joi2James I have 350 paying customers monthly basis for more then 3 years and honestly id say 100K active daily users

[Liav Refael Chen @liav_chen]

@kseniam0s Good onboarded advisors in your ICP persona

[Liav Refael Chen @liav_chen]

@DanielSmidstrup build mainly, buy for mcp access usually

[Liav Refael Chen @liav_chen]

@TaylorHoliday Did you try it yourself @TaylorHoliday? would give it a look as well! thanks for sharing

[Liav Refael Chen @liav_chen]

A customer canceled in our first year, left one line on the offboarding form: never used it after week two. Nobody read it for three weeks. We were busy shipping features nobody asked for. Growth doesn't die in a board meeting, it dies in a churn form nobody opens.

[Liav Refael Chen @liav_chen]

@businessbarista Make it once in 6 month, save some costs 😅 great insights!

[Liav Refael Chen @liav_chen]

@warrioraashuu And not the cheap ones

[Liav Refael Chen @liav_chen]

@DanielSmidstrup Tell us more about that pick, curious to get a content creation advice. And- well played!

[Liav Refael Chen @liav_chen]

@jasonlk Finance? Id say something between marketing and sales.

[Liav Refael Chen @liav_chen]

@evanseech They hae more bugs recently, you can get support and they usually help. Make sure your users have 2fa

[Liav Refael Chen @liav_chen]

@codyplof Make sure you don’t have “auto ramp up” on before your usage.

[Liav Refael Chen @liav_chen]

@DanielSmidstrup Strong advisors on your side for GTM and markt penetration.

[Liav Refael Chen @liav_chen]

It’s great to see you again

[Claude @claudeai]

Fable 5 is back.

[Liav Refael Chen @liav_chen]

AI UGC is a hype that won’t last for long.

Influencers have earned the trust of their audiences, so they can influence decisions. UGC earns trust because it feels like a real customer sharing a genuine experience.

AI UGC is interesting, but I see it as a temporary shortcut, not a lasting strategy.

[Nugennath @Nugennath]

Can someone explain to me like a melon

Why AI UGC slop works

Like it’s so obvious it’s AI

I don’t get it