Justin Lebbon

Founded Hubble Media. Co-Founder and Director of Mediatel Events. I run events. Publish stuff. Topics: TV/Video; Advertising; Brands and other nonsense.

[Justin Lebbon @JustinLebbon]

@paulmarkbailey @MADFESTLONDON It's not out of greed, trust me. You would be complaining more if there was no one attending!

[Justin Lebbon @JustinLebbon]

@paulmarkbailey @MADFESTLONDON 3rd "real" Madfest - covid. Started in 2018/19. Experienced leaders but still it's sometimes hard to predict numbers. I've been running events for years and had people recently turn up on the day without a pass!

[Justin Lebbon @JustinLebbon]

@paulmarkbailey @MADFESTLONDON It's a young company doing things differently & effectively. They need a system where people put down their days of attending to manage numbers. It's a growing pain and it's probably something they didn't anticipate. I know it's not out of greed as most people have free passes.

[Justin Lebbon @JustinLebbon]

@paulmarkbailey @MADFESTLONDON I have sympathy. Difficult to predict drop off as it does happen at events. It's not a lack of respect from the owners & they will make sure people are compensated. Give them a little time to respond and make amends. btw I've attended Adweek and others and not got in to sessions

[Justin Lebbon @JustinLebbon]

If you want to learn about the latest in attention, then I invite you to watch this video with @nicolasgrand and @KNelsonField. We discuss where we are today with attention and how it can be used in planning and execution and who p…https://t.co/0xU9BEiR18 https://t.co/ZCo8EuSNFu

[Justin Lebbon @JustinLebbon]

Very excited about this. I know 'versus' is a bit much but it does make for a decent panel. Some comments to look forward to (sneak preview)
"When we've tried targeting, in most cases, it proved too expensive against the ROI"
"Targeting can improve impact…https://t.co/MlmRwMEKKN

[Justin Lebbon @JustinLebbon]

@itsandrewjude Facts don’t matter anymore bruv

[Justin Lebbon @JustinLebbon]

Really looking forward to this. Understanding how attention is and should be used in practise. https://t.co/SRlDpzynGi

[Justin Lebbon @JustinLebbon]

@itsandrewjude Be like that for a while.

[Justin Lebbon @JustinLebbon]

Congrats team Fourthwall and Merkle on this deal.

Jennifer Capistran Patrick Peters Paul Hadd@patrickepetersins Mark Berlinsky Ellen Dudar https://t.co/5R00SrpOjN

[Justin Lebbon @JustinLebbon]

Great article and great shout out. https://t.co/HaDHRW16yd

[Justin Lebbon @JustinLebbon]

Couldn't be more proud of yesterday's Future TV Advertising Sydney. The event attracted 630 attendees and I thought the standard of conversation about progressing the industry was absolutely top notch. So many people and organisations contributed to that…https://t.co/GGaFd0ic8T

[Justin Lebbon @JustinLebbon]

Craig Cooper - you were missed yesterday but Kristiaan Kroon did a great job in your place. As always, it was expertly moderated by @McIntyreRant https://t.co/gQg4b8haxs

[Justin Lebbon @JustinLebbon]

@Gu881n5 Leave my staff alone. 😆😁

[Justin Lebbon @JustinLebbon]

Linear TV Ad Market Contraction - The Investigation!

At the Future TV Advertising Sydney, I'll be hosting a breaky event on the linear TV ad marketing contraction with Kristiaan Kroon Claire Butterworth Nev Hasan Richard Hunwick @tvintelligence…https://t.co/dJKYM1QPoK

[Justin Lebbon @JustinLebbon]

Absolutely delighted to be inviting back TVNZ and having Jodi O'Donnell detail current opportunities and market challenges in NZ. Thanks to the team at TVNZ for making this happen and I look forward to seeing you in Sydney! Kathryn Mitchell Gabrielle de J…https://t.co/2Zp3BsFXtA

[Justin Lebbon @JustinLebbon]

Absolutely thrilled to have Jane Stanley on our Agency CEO panel discussing current challenges and opportunities running an agency business at the Future TV Advertising Sydney on April 4th. Jane and I had a brilliant prep session debating everything from…https://t.co/5LCAgztwAc

[Justin Lebbon @JustinLebbon]

@jdaykin @KNelsonField She’s a badass. Go Karen.

[Justin Lebbon @JustinLebbon]

@ProgrammaticJoe @AdtechGod @Gu881n5 I hear this a lot and I just don’t agree with it. Premium offers so much more than “just” curated (quality) content.

[Justin Lebbon @JustinLebbon]

@AdtechGod Taycan