Gee Ranasinha

I’m no longer active here. CEO of start-up/small business marketing agency KEXINO. Recovering perfectionist, all-round nice bloke. More at

[Gee Ranasinha @KEXINO]

This is probably my last post here.
Like others, I'm sad at what this channel has become.
I'll still check in occasionally. But as a lurker, not a poster.
If you'd like to keep in touch, find me online in other places.
It's been fun, people. But it seems the party's over.

[warren werbitt @warrenwerbitt]

Mastering Print Marketing: Insights on Strategy, Differentiation, and Ne... https://t.co/TEgbi0VcUS via @YouTube @KEXINO

[Wunderbrand @wunder_brand]

🚫 Avoid the Marketing Template Trap 🎯
Marketing isn’t baking, it’s cooking! Gee founder of @KEXINO advises against following rigid formulas in marketing. Allow space for improvisation and creativity. Want to stand out? Break away from the template trap! #Marketing #Innovation

[Gee Ranasinha @KEXINO]

Whatever you're selling, however you're selling it, one of the first questions you need to ask yourself every single day:
"How does our buying experience compare with Amazon?"

[Gee Ranasinha @KEXINO]

Why should marketers and business owners be all over dark social, and what it means to the lead generation plans?

Read more 👉 https://t.co/m0KGOAC2EV

#leadgeneration #buyingjourney #marketing #sales #business #smallbusiness #digitalmarketing #socialmedia

[Gee Ranasinha @KEXINO]

Hanlon’s Razor: “Never attribute to malice that which can be adequately explained by stupidity.”

[Gee Ranasinha @KEXINO]

In business, little depreciates faster than a technology advantage.

#marketing #business

[Gee Ranasinha @KEXINO]

The way we communicate and frame the price of a product is far more important than the price itself.

Value ≠ Price

#marketing #business

[Gee Ranasinha @KEXINO]

The customer question isn't about whether your fleece jacket is made of recycled plastic bottles.

The question is: why should they buy another fleece, and if so, why should they buy it from you?

[Gee Ranasinha @KEXINO]

If you want to create marketing that's remembered and acted upon, your only option is to be bold, audacious, and fearless.

Because, thanks to AI, average is going to come for free.

#Marketing

[Gee Ranasinha @KEXINO]

If your idea of selling is to immediately offer a discount, you're not selling.

You're begging.

#Sales

[Gee Ranasinha @KEXINO]

Hot coffee or hot tea = awesome.

Iced coffee or ice tea = awesome.

Tepid coffee or tea = revolting.

It's the same with #marketing.

Be bold or go home.

'Lukewarm' won't move the needle.

[Gee Ranasinha @KEXINO]

People don’t buy because they understand what you're about.

They buy because you understand what they're about .

#marketing

[Gee Ranasinha @KEXINO]

Data isn't truth. Data is evidence.

Data needs to be turned into relevant and tangible information, so that insights can be drawn and action can be taken.

Simply having the data isn’t the point.

Using it properly is the point.

#marketing #martech

[Gee Ranasinha @KEXINO]

What drives demand isn't a bunch of sales funnels or retargeting campaigns.

It's a group of customers who actively want what you're selling.

The best products are the ones people already want to buy, without needing a ton of convincing.

#marketing #martech #sales

[Gee Ranasinha @KEXINO]

Great and effective marketing can sell a product one time, but it takes a great product to sell again and again (aka "fool me once.." etc.)

Over the long term, performance reverts to the value provided.

#sales #marketing #productdevelopment

[Gee Ranasinha @KEXINO]

Just because you personally habitually do (or don't do) something, doesn't mean everyone does (or doesn't).

Relying on your own behavior as the arbiter for customer drivers isn't strategy.

It's narcissism.

#marketing #strategy

[Adam Singer @AdamSinger]

"The machines are going to take all the jobs"
The jobs:

[Tom Coates @tomcoates]

More vandalism from @elonmusk. Twitter has now removed all media posted before 2014. Thats - so far - almost a decade of pictures and videos from the early 2000s removed from the service.

For example, here’s a search of my media tweets from before 2014. https://t.co/FU6K34oqmA

[Gee Ranasinha @KEXINO]

Insight underpins every business decision.

It is the smallest actionable unit of truth.

#strategy #Marketing #business