Kathleen McNiff

Senior Content Strategist tweeting

[Kathleen McNiff @KMcNiff]

Despite the draining effects of burnout, the fear of being perceived as weak can prevent people from speaking up at work or seeking medical help. Here are six expert tips on recognising, fighting and preventing burnout. https://t.co/t0lvmbQ4Qx

[Kathleen McNiff @KMcNiff]

Podcast: Wellbeing at work https://t.co/cUQTZxZBIf

[Kathleen McNiff @KMcNiff]

Dearest Tokyo, thank you for the Olympics. It hasn’t been easy for you what with covid and all. You’ve brought light to so many people around the world - lifting our battered spirits and reminding us how resilient humans can be. Love, the weary and the locked down. xx #Tokyo2020

[CPA Australia @cpaaustralia]

The world’s largest technology show, CES, went completely virtual this year to keep in line with COVID-19 restrictions. Discover the newest innovations: https://t.co/AUPcw7R1lV #technology #tools #innovation

[Kathleen McNiff @KMcNiff]

If you have clients with failed business interruption insurance claims, the best advice is to scrutinise policies and document all COVID-19 activity. Read more here. https://t.co/m7msQDw9Xo

[Kathleen McNiff @KMcNiff]

Now that the big headline programs have been announced and dissected, there’s an opportunity to look at some of the lesser known – and surprising! – items from this year’s Australian Federal Budget. https://t.co/xbqgWgNbmW

[Kathleen McNiff @KMcNiff]

@RugbyAU Will Tri Nations be televised? Which matches, which channel?

[Kathleen McNiff @KMcNiff]

@Channel10AU Will the Tri Nations Rugby (formerly Rugby Championship) be televised?

[Kathleen McNiff @KMcNiff]

@ChuckWendig

[Kathleen McNiff @KMcNiff]

@ifenn Menopause

[Kathleen McNiff @KMcNiff]

Great tips and real-life examples here. #contentmarketing #contentstrategy

[Jilt @jilt]

"In the eCommerce world, content marketing is any type of content you put out that educates or entertains, provides value, and—somewhat frustratingly—usually isn’t directly selling your products." Here's why you should do it anyway. https://t.co/94Yqmos6pe

[Kathleen McNiff @KMcNiff]

‘Lean heavily on your research, and very lightly on your expertise.’ Great article. #contentstrategy #content

[Kathleen McNiff @KMcNiff]

@jeannieruesch This makes so much sense - also good for SEO if you build out these content clusters around pillar posts.

[Kathleen McNiff @KMcNiff]

@ChelseaCepicky @Adweek Totally agree - I’m a skimmer from way back (obvs not this article tho 🤓)

[Kathleen McNiff @KMcNiff]

Don’t worry if readers skim your content - that’s a good thing! Nice piece about the staying power of words. #contentstrategy #copywriting #contentmarketing

[Chelsea Cepicky @ChelseaCepicky]

Podcasts May Have Replaced Video, but a Solid Content Strategy Is Still King https://t.co/TkujiagDi8 via @Adweek

[Kathleen McNiff @KMcNiff]

@gemelket So good, so true

[Tenessa Gemelke @gemelket]

"When we feel the urge to procrastinate or avoid something, we often fail to interrogate this impulse. We internalize it as a personal failing, or maybe we blame others for saddling us with this challenge in the first place." On content strategy (+ life): https://t.co/rM2UQZ4foj

[Kathleen McNiff @KMcNiff]

@RobynJaneSM The couple in front of me walked out. So definitely polarising. Also agree that score and cinematography were A+