Kusuma Thimmaiah

Marketer. Traveler. Animal Person. Woman of Color. Currently leading product marketing @Comscore Formerly @OpenWebHQ @integralads @zeeamericas @indiacom

[Kusuma Thimmaiah @KThimmaiah]

@itinsy Costa Rica! 💗

[Itinsy @itinsy]

We are in! 🚘 #roadTrip #pets

[OpenWeb @OpenWebHQ]

.@AdWeek's @MarkStenberg3 dove deep into how OpenWeb is helping more than 1,000 publishers, like @salon and @pcmag, grow their audiences and create sustainable revenue by building strong, healthy communities. ⬇️

[Kusuma Thimmaiah @KThimmaiah]

Yess!

[OpenWeb @OpenWebHQ]

“OpenWeb is to social media, what alternative energies are to fossil fuels.” – @profgalloway
Excited to have you on board in the fight against toxicity, and to build safe and healthy communities with publishers around the world. Read More: https://t.co/iDw6dqJKlT

[Kusuma Thimmaiah @KThimmaiah]

👏 Time of immunity!

[OpenWeb @OpenWebHQ]

Thanks for the kind words, @profgalloway!

Listen to the latest episode of Pivot here: https://t.co/B1jXcjXRrY

[Itinsy @itinsy]

Have you heard about '#Revenge #Travel'? Read more about this hot new term and how you get on board! 😍And when you are ready..we will be right here to help and guide ur travel needs: https://t.co/dMCCIT5mCf
#travelitineraries #traveltrends #vacationready
https://t.co/vz2I9AMsvT

[Kusuma Thimmaiah @KThimmaiah]

How do you build user #loyalty in a world optimized for #fleeting moments? Read my thoughts here: https://t.co/xWwFzirRl1

[OpenWeb @OpenWebHQ]

In this post, @KThimmaiah explains how publishers can turn their website visitors into loyal, registered members of their community.

Read more: https://t.co/1bGNmhl1ap

[Kusuma Thimmaiah @KThimmaiah]

PMPs with first-party data saw advertising spend double in 2020! How are you preparing to thrive in a post-cookie world? #firstpartydata #datastrategy

[OpenWeb @OpenWebHQ]

🗝️ Unlocking the power of your first-party data can propel your people-based targeting capabilities and help build a more reliable identity graph for your readers.

Read more in this post from @KThimmaiah https://t.co/cmR0mrYmm8

[Kusuma Thimmaiah @KThimmaiah]

Trust the process!

[Kusuma Thimmaiah @KThimmaiah]

This conversation around--how healthy online conversations impact Society and Humanity, gets more relevant with each passing day! #humancentered #contentmoderation #qualityconversations #civilweb

[OpenWeb @OpenWebHQ]

In this post, @KThimmaiah discusses the tech behind healthier online conversations - and it all begins with a human approach to moderation. https://t.co/q5DLReCEgA

[Kusuma Thimmaiah @KThimmaiah]

♥️ #milestogo #TravelTuesday

[Itinsy @itinsy]

💡We couldn't agree more! What do you think? Share your thoughts in comments.

#traveltheworld #itinsy #travelitineraries #travelcommunity #milestogo #cannotwait #beachvibes #puertorico #islaverde

[Kusuma Thimmaiah @KThimmaiah]

“If you believe you can change – if you make it a habit – the change becomes real.” - Charles Duhigg, The Power of Habit

[OpenWeb @OpenWebHQ]

Across our network, active users spend ~3.5 minutes reading comments—that means increased session time, pageviews, registrations/subscriptions and, our ultimate goal, a lasting relationship. More on the path to user engagement: https://t.co/1bGNmhl1ap

[Kusuma Thimmaiah @KThimmaiah]

"In the future, everyone will be world-famous for 15 minutes" - Andy Warhol

[Typewolf @typewolf]

Site of the Day · OpenWeb
https://t.co/kt3G7xweHi
Featuring Galaxie Copernicus from @vllg
@OpenWebHQ

[ido gold @idogoldd]

(1/5) Yesterday we published the results of an experiment we've been running for the past couple of months, in which we tested our ability to improve online discourse using the famous Nudge technique. Sharing key insights >
https://t.co/vR4t6ukj6w

[OpenWeb @OpenWebHQ]

Partnering with @Jigsaw’s Perspective API, we observed nearly half a million comments and 50k users to prove positive feedback powers healthy discourse. https://t.co/WxJBZd6doQ

[Kusuma Thimmaiah @KThimmaiah]

Encouraging good behavior is equally as important as removing the bad actors to support a thriving community. #qualityconversations #technologynews #civilweb #humanityforward @OpenWebHQ @Jigsaw

[OpenWeb @OpenWebHQ]

A gentle nudge can steer the conversation in the right direction and provide an opportunity for users with good intentions to participate, we have the data to prove it. https://t.co/bx3fVPXKXX

[Kusuma Thimmaiah @KThimmaiah]

What's advertising got to do with the future of democracy? More than you think! Vote now to hear from media experts @sarafischer, @slpng_giants and @tonytonymarlow about the future of the free press and the role advertising plays in it at #SXSW2020. https://t.co/yxgHHea6xO

[eBay Ads @eBayAds]

Ad creative is important, but environment is key. Brand safety has a real impact on engagement, favorability, and memorability. By our very nature, eCommerce platforms like eBay provide quality environments for big impact. #viewability #brandsafe @tonytonymarlow @integralads

[Kusuma Thimmaiah @KThimmaiah]

@VictoriasSecret Thanks for the 2 (!!!) year old coupons that came in the mail today! @USPS