What has worked for me is just being relevant. Trying to get the timing right. Timing is everything. I sell GTM tech so I like to give the people I’m messaging ideas of what they can do with my tool to generate pipeline.
A lot of times the first message doesn’t book the meeting. But that’s where posting on LinkedIn comes in handy, they’ll constantly see your posts, and throughout this time you need to be like a hawk, watching their company for any signals or signals from that person. Anything that tells you the timing is right. This answer wasn’t structured at all but hope it’s helpful. I need to make a LinkedIn playbook and give it away
I think they’re awesome. It’s cool to see money being poured into content creators that have earned the trust of their readers. I think brands need to do better at choosing who they work with. Also creators need to stop taking every brand deal. Seen some people post about every tool in the world, there’s no way they’ve used each one thoroughly enough to where they feel comfortable recommending it. Kinda rambling here