Under the directives of the President of the UAE, we launch a new government model. Within two years, 50% of government sectors, services, and operations will run on Agentic AI, making the UAE the first government globally to operate at this scale through autonomous systems.
AI is no longer a tool. It analyses, decides, executes, and improves in real time. It will become our executive partner to enhance services, accelerate decisions, and raise efficiency.
This transformation has a clear timeline. Two years. Performance across government will be measured by speed of adoption, quality of implementation, and mastery of AI in redesigning government work.
We are investing in our people. Every federal employee will be trained to master AI, building one of the world’s strongest capabilities in AI-driven government.
Implementation will be overseen by Sheikh Mansour bin Zayed, with a dedicated taskforce chaired by Mohammad Al Gergawi driving execution.
The world is changing. Technology is accelerating. Our principle remains constant. People come first. Our goal is a government that is faster, more responsive, and more impactful.
Rory’s famous shot on 15 - without announcers!
What was it like to be a patron on 15 green for this historic moment?
Turn the sound up. Imagine being there as this ball hits the green.
At The Masters, everyone is 100% invested. With no phones, the audience roars and moans are often what tell the story.
You can feel the anticipation rise and rise, with trepidation, and then the crowd erupts. Goose bumps. Those who were there will never forget this feeling.
It gets better with every watch. To have the guts to play that aggressively with the pressure and uncertainty he had to be feeling is truly remarkable.
Still can’t believe it.
This was Dan Burn’s message before the final in 2023.
Feels fitting that he then helped inspire us to victory two years later.
What a leader ⚫️⚪️
#NUFC
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
Vamos, @RafaelNadal!
As you get ready to graduate from tennis, I’ve got a few things to share before I maybe get emotional.
Let’s start with the obvious: you beat me—a lot. More than I managed to beat you. You challenged me in ways no one else could. On clay, it felt like I was stepping into your backyard, and you made me work harder than I ever thought I could just to hold my ground. You made me reimagine my game—even going so far as to change the size of my racquet head, hoping for any edge.
I’m not a very superstitious person, but you took it to the next level. Your whole process. All those rituals. Assembling your water bottles like toy soldiers in formation, fixing your hair, adjusting your underwear... All of it with the highest intensity. Secretly, I kind of loved the whole thing. Because it was so unique—it was so you.
And you know what, Rafa, you made me enjoy the game even more.
OK, maybe not at first. After the 2004 Australian Open, I achieved the #1 ranking for the first time. I thought I was on top of the world. And I was—until two months later, when you walked on the court in Miami in your red sleeveless shirt, showing off those biceps, and you beat me convincingly. All that buzz I’d been hearing about you—about this amazing young player from Mallorca, a generational talent, probably going to win a major someday—it wasn’t just hype.
We were both at the start of our journey and it’s one we ended up taking together. Twenty years later, Rafa, I have to say: What an incredible run you’ve had. Including 14 French Opens—historic! You made Spain proud... you made the whole tennis world proud.
I keep thinking about the memories we’ve shared. Promoting the sport together. Playing that match on half-grass, half-clay. Breaking the all-time attendance record by playing in front of more than 50,000 fans in Cape Town, South Africa. Always cracking each other up. Wearing each other out on the court and then, sometimes, almost literally having to hold each other up during trophy ceremonies.
I’m still grateful you invited me to Mallorca to help launch the Rafa Nadal Academy in 2016. Actually, I kind of invited myself. I knew you were too polite to insist on me being there, but I didn’t want to miss it. You have always been a role model for kids around the world, and Mirka and I are so glad that our children have all trained at your academies. They had a blast and learned so much—like thousands of other young players. Although I always worried my kids would come home playing tennis as lefties.
And then there was London—the Laver Cup in 2022. My final match. It meant everything to me that you were there by my side—not as my rival but as my doubles partner. Sharing the court with you that night, and sharing those tears, will forever be one of the most special moments of my career.
Rafa, I know you’re focused on the last stretch of your epic career. We will talk when it’s done. For now, I just want to congratulate your family and team, who all played a massive role in your success. And I want you to know that your old friend is always cheering for you, and will be cheering just as loud for everything you do next.
Rafa that!
Best always, your fan,
Roger
Excellent news: Smart has raised $95m in Series E funding.
Aquiline leads the round, with Chrysalis and other existing investors participating.
The investment continues Smart’s global expansion, taking current £5.5bn AUM to an expected £10.5bn by end Q2
https://t.co/GSLV8ghVNX
An excellent piece of news last week: A London technology business, which has added 200 new colleagues over the pandemic, leading the world.
Congratulations to @andrewevans76 & @willwynne.
A business to watch for all with an interest in London.
https://t.co/fO2Vm6Dl1t
I recently asked my audience: What is the most genius marketing campaign of all time?
I got 2,000+ responses.
THREAD: 20 of the most iconic marketing and advertising campaigns in history:
.@MattGONeill a PhD student @QUBelfast, took part in our #FutureLeadersConnect programme in 2019 - here he explains lessons learned, how it has helped his policy vision & what 2021 applicants can expect: https://t.co/s2KGjEDyJL
NI's young policy leaders: apply by 5 July!