40+ Peak

Dad | Christian | Entrepreneur | Download The Meta Ads Playbook for Boutique Gyms and Studios

[40+ Peak @Kal_Fonseca]

@maxkarpis Excellent!

[40+ Peak @Kal_Fonseca]

@athcanft What is the campaign setup?

[40+ Peak @Kal_Fonseca]

@seraleev Lemon water with baking soda first thing in the morning

[40+ Peak @Kal_Fonseca]

@Polymarket Gangs? Those are multinational organizations. Billions. Please don't downplay it.

[40+ Peak @Kal_Fonseca]

Creative diversity currently working on Meta Ads, doesn't mean volume.

Quality variety. @CTtheDisrupter is right

People are talking about volume, it didn't work on my accounts.

Strategic variety is working well.

[40+ Peak @Kal_Fonseca]

High-end digital creatives are wonderful for some niches.

​But for local brick & mortar, they usually miss the mark.

​Originality and truth work better. Real people putting in the work. Real testimonials.

​Raw truth beats polished graphics.

[40+ Peak @Kal_Fonseca]

Lately, all you hear about digital ads is automation.

​As a business owner, I want human eyes on my campaigns.

​My business is too important to my team and members to be automated.

​A real media buyer connects. They don't just push buttons on a laptop at home.

[40+ Peak @Kal_Fonseca]

The cycle:

​Didn't train.

Didn't sleep well.

Woke up tired.

Don't train again...

​Insert the training somehow.

It is what's going to make the difference.

​Break the cycle.

[40+ Peak @Kal_Fonseca]

In the past, we relied on "Zip Code + Interest" to find members for our gyms and studios. Today, the Creative calls the client

The algorithm is the new media buyer

Creative Variety = Targeting

Don't find the audience. Let the creative call them.

[40+ Peak @Kal_Fonseca]

@thegarybrecka Why choose? Gotta have both.

[40+ Peak @Kal_Fonseca]

@ted_ryce Movement quality > Heavier weights.

[40+ Peak @Kal_Fonseca]

Perks of living in Brazil

5k saturday night running and a treat to finish

[40+ Peak @Kal_Fonseca]

Yes 🙏

[LegacyForge @LegacyForge_]

Did you give your family undivided attention today?

​Be honest with yourself.

[40+ Peak @Kal_Fonseca]

“Google Ads is dead.” 🛑

​False. If you have a local, physical business, it's still an absolute game-changer. High intent = high conversion.

[40+ Peak @Kal_Fonseca]

Claude + Meta (via MCP/CLI) is incredible for ad volume.

​But for specialty niches, 100% automation is a mistake.

​You need a human eye. Daily tweaks. Constant oversight.

Dashboards show you what's happening, but they don't know why.

​​It’s your business on the line.

[40+ Peak @Kal_Fonseca]

@mikefutia Dashboard

[40+ Peak @Kal_Fonseca]

@Nicolascole77 Social

[40+ Peak @Kal_Fonseca]

@Isabelletkrause Done!

[40+ Peak @Kal_Fonseca]

I was just reviewing the Meta Ads guide I posted a couple of months ago

​Honestly? I expected it to be obsolete by now

Meta has been changing faster than ever lately

​But reading through it today, every single principle still holds up perfectly.

[40+ Peak @Kal_Fonseca]

I co-own two fitness studios.

For the first two years, we were spending on Meta Ads and converting clients.

But also burning budget on leads that went nowhere. And converting others who churned after a month.

The right people were coming in — just not enough of them relative to what we were spending.

The problem wasn't the budget. It wasn't the offer. It was the strategy behind the campaigns.

Who and how we were targeting. How the creative was built. What happened after the lead came in. It wasn't dialed in for a niche studio specifically.

So I took it on myself.

Four years later I manage Meta Ads for gyms, pilates studios, and boutique fitness concepts across the US — in addition to our own studios.

I put the framework into a free playbook — what worked across our own studios and the accounts I manage. Built around Meta´s Andromeda.

7 chapters. Audiences. Creative. Tracking. Full funnel. The sales handoff. How to evaluate a specialist.
No pitch. Just the framework.

Here´s the link:
https://t.co/aVGeaFUFdn

[40+ Peak @Kal_Fonseca]

@Annievynamics Best training is barefoot.
​In my studios, all training is barefoot.