Stephanie Katcher MS IMC

🚀✨ Zero to Measurable & Meaningful | @WVUIMC Alum, @PRSA Member

[Stephanie Katcher MS IMC @KatchStephanie]

Breaking in a fresh handle after a decade, not the only new thing I'll try out today.

[Stephanie Katcher MS IMC @KatchStephanie]

@Shpigford Less volunteer, more what's on offer by both parties. An existing rapport helps. Otherwise super quick-fire ad hoc projects for folks looking to expand their networks.

[Stephanie Katcher MS IMC @KatchStephanie]

@LeeBellon ☠️ Put up a lovely nesting house for Blue Birds. Year after year the same couple would come and raise their young. Then another bird started murdering them when the parents left, again and again... We finally took down the murder house.🔪

[Stephanie Katcher MS IMC @KatchStephanie]

@bagelsangranola Absolutely. Big part of #brandloyalty —reporting a bug says, "This isn't how I want others to experience you. I love you, want you to succeed, and want others to love your brand too."

[Stephanie Katcher MS IMC @KatchStephanie]

Silly, but Fahrenheit 451 made me hesitant to switch to ebooks. Plus I love the feel of a book. Where do you go for your latest banned books friends, your book club, @AliVelshi @OIF or__?

[Stephanie Katcher MS IMC @KatchStephanie]

@dgut_ Welcome to the predictable irrationality of consumers, one of my favorite factors in marketing—highly recommend reading @danariely

[M&A Science @m_a_science]

How do start-ups build their exit path on day one? Join Kison as he interviews Touraj Parang, President and COO of Serve Robotics.

Save your spot here: https://t.co/WrdV5iYqCk

#mergersacquisitionsdivestitures #mascience #exitstrategy #entrepreneurship

[Stephanie Katcher MS IMC @KatchStephanie]

@LeeBellon ...click...

[Stephanie Katcher MS IMC @KatchStephanie]

@MonicaHaymond Try using @coda_hq — benefits similar to Evernote & Notion. Great flexibility. You can even play with how you want to store your articles. Create an articles DB with high-level notes, then use other pages to develop topics fully. Easily link between pages and search.

[Stephanie Katcher MS IMC @KatchStephanie]

@NotechAna Sounds like the bellwether of toxic marketing. If there isn't enough variation the junk content can be filtered out/downgraded/penalized by platforms. The only content I know that avoids this is the "exclusive access," "don't share," and "don't talk about" kind.

[Touraj Parang @touraj]

A business plan without an exit strategy is only half complete.

[Stephanie Katcher MS IMC @KatchStephanie]

@NotechAna @dagorenouf @LucieBaratte Cultivating a brand into an asset goes far beyond a visual identity; brand elements are hollow without brand culture. See if founder & visual identity pro @LeeBellon is available to lecture.

[Stephanie Katcher MS IMC @KatchStephanie]

If you haven't taken my recommendation to pickup a copy of @touraj's Exit Path yet, take it from @DavidHornik #BookReview

[David Hornik @davidhornik]

Check out @touraj's new book Exit Path: https://t.co/eQCbSippGx or book’s website https://t.co/3mSK9QDbUm. As I say on the book jacket, "It is a powerful tool for any entrepreneur who wants to be prepared for the best while planning for the worst."

[Stephanie Katcher MS IMC @KatchStephanie]

Attn HigherEd Marcoms: friends at UofI are hiring **Visiting Assistant Director Digital Marketing** https://t.co/y3R2WpzDjK
**Assistant Vice President, Strategic Communications & Marketing** https://t.co/aTG0vRqGtE
#highered #marcom #HIRINGNOW

[Stephanie Katcher MS IMC @KatchStephanie]

@bagelsangranola @HubSpot Interesting threshold; clever approach. Too often makers miss the point that the TAM has to actually want/need the solution. Then find added value in the offering.

[Stephanie Katcher MS IMC @KatchStephanie]

@bagelsangranola Gauge every choice by what you need to reach your next stage.

Increased drop off that weakens your position just for emails you hope to leverage later. Is a a distraction.

Improve/expand from your core to improve recurring rev & CLV

[Stephanie Katcher MS IMC @KatchStephanie]

@bagelsangranola Respect the audience. Engage and strengthen the bond with players aligned with your interests. Chill on blasting unless you have sincere updates/product announcements and you'll keep building klout.

[Stephanie Katcher MS IMC @KatchStephanie]

Startup reality & exceptional transparency. Whether you're an aspiring entrepreneur, vc-backed founder, or comms student, file this example for reference.

[Robert Gaal @robertgaal]

Here's the last update we sent. Thanks @emielvanliere, @zivileleme, @RensGingnagel, and @brtfrssn! Will miss you.

[Stephanie Katcher MS IMC @KatchStephanie]

@heylizelle @hnshah @MerriamWebster As a marketer for early-stage startups, resonates might be underselling.

[Stephanie Katcher MS IMC @KatchStephanie]

@nic_detommaso @Agha_Hamxa I'd suggest using @coda_hq as a solid #nocode media choice. As a single medium you can leverage it like five.

[Stephanie Katcher MS IMC @KatchStephanie]

@heylizelle @hnshah Spot on, can we get this version added to @MerriamWebster?