Ana Bibikova

Simple humble Marketing Mastermind | Growing B2B SaaS and two trouble makers (5 and 10 years old) | Head of Marketing at @zenphi_co | ex eCommerce 🛒

[Ana Bibikova @NotechAna]

Simple answers are easy to find. They appear as clever shortcuts and, hence, are most appealing.

However, they are usually wrong... Or are they? 🤔

There's no solid way to completely automate most business decisions.
If there was, we'd already have delegated our jobs to ChatGPT and be enjoying quality time with important people in our lives. Why? Because business is complicated, and automation aims for simplicity. Or so they say.

However, we all agree that some level of simplification is acceptable. I want to test the limits of simplification for... pricing.

Since I started working at @aimondo_ , I've received dozens of messages from startup founders asking us to help them with pricing. No, they don't need expensive software, advanced AI-based analytics or even one-one-one consulting.

What they need is simplicity.

They want:
1. us to ask them a bunch of questions,

2. process their answers automatically,

3. and send out general but still personalised recommendations on their pricing strategies.

Think of something like Vibes (the @Tinder quiz)— you answer questions like "Would you rather always be 10 minutes late or 20 minutes early?” or “Do you prefer podcasts or playlists?” — and get matched with someone who's more likely to be attracted to a profile built automatically based on your answers.

That's exactly what I'm planning to do within the next 2 months. I'm planning to take all out internal experts and consultants, and make them help me devise this quiz.

Something simple ( and completely free!) to help founders get actionable tips on pricing strategies they can use after spending 10 minutes answering well-thought questions.

What do you think?

[Ana Bibikova @NotechAna]

Being consistent doesn't mean not taking a day-off.
Actually, taking days-off is the only way to stay consistent.

Think of it this way: if you only breathe in and never breathe out — how long will you last?

[Ana Bibikova @NotechAna]

What Play-Doh can teach you about building a successful startup (be a better writer/ create better content - choose your option 😁)

Struck me as I played with my 3 yo yesterday

[Ana Bibikova @NotechAna]

Ordinary founders tell the story of me ("my company, my idea, my plan").
Extraordinary founders tell the story of us.

[Ana Bibikova @NotechAna]

The life of a founder is a daily fight against the storm.

But navigating through the storm leaves us with knowledge and strength.

Let's raise our sail and set off

[Ana Bibikova @NotechAna]

We all want our product to be perfect. Ok, if not perfect then just not so bad.

Are you aware that with this desire we are breaking one of the basic rules of mass production described by Andy Grove in High Output Management?

What does it say? 👇

[Ana Bibikova @NotechAna]

I’ve just figured out that the whole history of technological revolutions has been about our urge to connect to like-minded ones. Throughout the years, humanity kept on defeating space, then time to do just that. Now, we're out for the next ride.
And here's the proof why: 👇

[Ana Bibikova @NotechAna]

What an education system really lacks is focus on listening skils. Why keep on training to deliver speaches? We're already packed with information, creating new arrays just adds noise to the Universe. Everyone can speak up today, but so few can be endorsed for quality listening

[Ana Bibikova @NotechAna]

@IntrovertNigel got a point, doesn't he? 😅

[Ana Bibikova @NotechAna]

I get messages of gratitude from founders who purchased my Marketing playbook
But today I got a very special one: it proves that some really care

If you had this experience: a broken link, a wrong system feedback, etc. — take 2 min to notify the maker

This is priceless!

[Ana Bibikova @NotechAna]

You've been doing marketing for many years. What still never ceases to surprise you? I'll start 👇

[Ana Bibikova @NotechAna]

Love those questions from a 8yo:

— Mom, do you have 2 min? I wanted to ask something
— Sure, shoot it out.
— What's the meaning of life?

😳

[Ana Bibikova @NotechAna]

What most of the first-time founders don't understand is that as the barriers to enter the market get lower ( #nocode, tons of coding courses, etc.) the cost of acquisition gets higher.

You have to invest more now in the following currencies: cash, time, or your personal brand

[Ana Bibikova @NotechAna]

While building a product don't constantly compare yourself with your competition.
Don't follow the urge to "look more into their features".

Features won't buy your product. People will.
Instead of looking into something, talk to someone.

To real people you are about to serve

[Ana Bibikova @NotechAna]

If you're a SaaS founder finding customers is not the toughest thing.
Finding customers consistently is.

What's even tougher,
you have to beat your own result every single month.

And get better and better at doing this job.

[Ana Bibikova @NotechAna]

Relationships are what make the world run.
Don’t invest in marketing. Invest in relationships - and they will market your product

[Ana Bibikova @NotechAna]

How to solve the "chicken and egg" problem while building a marketplace:

1. Choose 2000 suppliers you want to be on your platform (ex., good writers)
2. DM, tell that you're sending out free samples and ask their mailing address ➡️ 10% (200) will probably give it to you 👇

[Ana Bibikova @NotechAna]

Many developers are obsessed with features.
Many marketers are obsessed with trackable aqcuisition channels.

The reason is one and the same in both cases: features and CPC are quantifiable.

And both tell us nothing if the product or business is really good.

[Ana Bibikova @NotechAna]

I wish we had not only public speaking lessons but public listening lessons as well
https://t.co/DtQk2EhaCe

[Ana Bibikova @NotechAna]

Small content marketing tip:

— Before writing a bunch of articles check out, do they answer the questions that someone is actually asking.

Use https://t.co/jSMvPsYMA0 or https://t.co/wQ8GGvzf5b to see the "trees" of public interests and the questions that are asked

[Ana Bibikova @NotechAna]

There are 2 basic theories of decision making.
— One says that we do rational choices.
— Another one — that choices are intuitive.

Why does it matter?
Based on what you believe is the right one, you'll have to "push" your data through different loops in your customer's mind