Kate Millspaugh

University of South Carolina, Finance & Real Estate, RETL 369 Section 3, Spring 2025, Go Bills

[Kate Millspaugh @KateMillspaugh]

This is a great use of hashtags as it creates a look book for potential customers from real people. By clicking on the hashtag, your feed is instantly filled with new outfit inspo which you can easily grab on https://t.co/QLM35KApci ✨👗👏 @RetailPro369

[Kate Millspaugh @KateMillspaugh]

@Revolve strategically uses hashtags creating a community and engagement. With the campaign "Wear it. Share it. #REVOLVEme" fashionistas are able to share their favorite Revolve outfits with this hashtag#️⃣

[RetailPro369 @RetailPro369]

This was what #Moodeng ordered! How creative @ChipotleTweets! Always be aware of what is trending!

[Kate Millspaugh @KateMillspaugh]

@RetailPro369 @emiliecast369 Such an insightful post! This would definitely grab my attention while driving on the highway! 🚗🥤

[Kate Millspaugh @KateMillspaugh]

Great post by Audrey! Duolingo always comes to mind when I think of brands with a large social presence!

[Audrey Kelly @AudreyKelly369]

By posting funny relatable content, even creating story lines for Duo makes the content engaging and entertaining bringing in natural engagement for their platforms. Even though they don't directly market their app - this type of content brings in more awareness
@RetailPro369

[Kate Millspaugh @KateMillspaugh]

This is my first time seeing this ad and I love it! Emma does a great job explaining! Would you have guessed it was an ad for VW at first glance?

[Emma Callahan @Emmavcallahan]

Can you identify the goal of this promotional ad created by Volkswagen?
There are three main reasons why companies create ads to reach their audiences & for this company their goal was to entertain humorously to connect with their target market 🐠🐟🐡

[Kate Millspaugh @KateMillspaugh]

There’s less of a focus on ads and promotions but rather to share engaging content. This is a perfect example from Wendy’s! They took new released info and related it to their brand. Never once did they ask you to make a purchase. Great use of the 80/20 rule! @RetailPro369

[Kate Millspaugh @KateMillspaugh]

One of the most unique aspects of social media marketing is the casual, light-hearted nature that has become widely accepted. While there are many different approaches brands can take, many opt to use a very natural, humanized style.

[Kate Millspaugh @KateMillspaugh]

Funny post from Ryanair! This is a great demonstration of a brand using social media in a casual and light-hearted way. They’ve gained quite a following as people love their content! @RetailPro369

[Ryanair @Ryanair]

happy Valentine's day 🙄

[Ryanair @Ryanair]

happy Valentine's day 🙄

[Kate Millspaugh @KateMillspaugh]

The answer is Yes! The ROI for email marketing is $45 for every $1 spent!

Email addresses are collected and used to reach out personally to customers & are a valuable tool to get customers to revisit your website. These emails are cheap & have a very large reach! @RetailPro369

[Kate Millspaugh @KateMillspaugh]

Click on your email’s spam folder.

You likely see lots of retailers reaching out regarding a special deal, new launch, or a reminder to look back at the items you favorited.

Why do retailers do this? Does it actually ever work?

[Kate Millspaugh @KateMillspaugh]

@RetailPro369 Such an insightful post!

[Kate Millspaugh @KateMillspaugh]

Great post regarding BMW’s recent advertisement. This advertisement is true to the brand and remains consistent with their high-end image.

[Jack Aldighieri @jaldighieri369]

Product positioning is very important in retail promotion. They are by user, product class, cultural symbol, competitor, application, and price/quality.

[Jack Aldighieri @jaldighieri369]

Product positioning is very important in retail promotion. They are by user, product class, cultural symbol, competitor, application, and price/quality.

[Kate Millspaugh @KateMillspaugh]

@jaldighieri369 @RetailPro369 Totally agree with this post. This ad screams luxury and sleek, the exact vibes BMW is hoping to curate!

[Kate Millspaugh @KateMillspaugh]

Bounty and their tagline “The quicker picker-upper” are well known across most households. Chloe does a great job explaining this below!

[chloesundland @chloesundland]

Brands can also choose to position their product against their competition. Bounty consistently uses this method. The advertisements show their paper towel compared to a leading brand and highlight how much more Bounty can absorb.

[Kate Millspaugh @KateMillspaugh]

@chloesundland I love this example! Their consistency with advertising has mad them extremely recognizable and even a top of mind brand!

[Kate Millspaugh @KateMillspaugh]

The cohesion of their grid shows their dedication to keeping a consistent brand image while continuing to branch into new markets! Absolutely genius! @RetailPro369

[Kate Millspaugh @KateMillspaugh]

The IMC planning process is crucial to a business’s success but not always easy to master. There are many moving parts but catering to multiple buyer personas is key!

[Kate Millspaugh @KateMillspaugh]

This screenshot of Lululemon’s instagram showcases the many different ads aimed to attract different consumers! Whether you run, do yoga, play golf, or lift weights, Lululemon has an advertisement directed for you!