Audrey Kelly

U of SC Finance and Supply Chain
RETL 369 - 003

"Believe you can and you're halfway there"
- Theodore Roosevelt

[Tatum Marmins @TMarmins369]

An amazing example of a growing brand marketing themselves to create better brand awareness and association is @Chamberlaincof . Chamberlain Coffee was founded by popular YouTube star Emma Chamberlain and has since grown immensely through innovative campaigns.

[Audrey Kelly @AudreyKelly369]

@TMarmins369 @Chamberlaincof Yes I love the way she brands her coffee company! It suits her personal brand so well☕️

[Audrey Kelly @AudreyKelly369]

@chloesundland @RetailPro369 Love this example! It is such a effective form of marketing. I fall for it everytime :')

[chloesundland @chloesundland]

Want to learn how brands hook their consumers? Read this thread to learn how Sephora uses the three forms of cyberbait to create a successful website.

[Audrey Kelly @AudreyKelly369]

@KateMillspaugh @RetailPro369 Using a trendy topic and an eye catching image is so much more engaging than the typical ad

[Kate Millspaugh @KateMillspaugh]

There’s less of a focus on ads and promotions but rather to share engaging content. This is a perfect example from Wendy’s! They took new released info and related it to their brand. Never once did they ask you to make a purchase. Great use of the 80/20 rule! @RetailPro369

[Audrey Kelly @AudreyKelly369]

@RetailPro369 This is why it is so important to learn how to social listen

[RetailPro369 @RetailPro369]

Check out Emma’s posts. Big lessons to learn from this huge mistake.

[Audrey Kelly @AudreyKelly369]

Gucci has found a new way to incorporate themselves into the metaverse in such a unique way: Roblox

[Zoe Pappas @ZoePappas369]

This is a great example of how retail companies are slowly taking steps into the metaverse world. Gucci partnered with the creators of Roblox to creating an exhibit in "Gucci Town" focusing in their iconic Gucci Flora Perfumes.

[Audrey Kelly @AudreyKelly369]

@ZoePappas369 @RetailPro369 This is such an interesting approach!

[Audrey Kelly @AudreyKelly369]

They dropped a similar (but not the same) product Which was met with disappointment. Which wouldn't have happened if they used social listening and gave the people what they wanted. e.l.f. ended up having to release jelly pop a few months later ✨

@RetailPro369

[Audrey Kelly @AudreyKelly369]

How not to social listen:

E.l.f. #jellypop was a popular limited edition primer that was loved by everyone. For years people have been asking e.l.f to bring it back - then e.l.f. started to spoil an upcoming makeup drop that looks similar to the primer. Everyone got excited!🍉

[Audrey Kelly @AudreyKelly369]

#Dior including the making process of their dress✨ It gives you a stronger appreciation for their craft and makes their pieces feel more personal and luxurious 👗✨
@RetailPro369

[Dior @Dior]

Enter the House's atelier through #DiorSavoirFaire closeups of @JulianneHough's vaporous #DiorSS25 design by Maria Grazia Chiuri, manifested for the 97th @TheAcademy Awards.
#Oscars #StarsinDior

[Audrey Kelly @AudreyKelly369]

Not all marketing has to be intricate! Read how Starbucks uses simple images to promote their product☕️

[Megan Martin @meganmartin369]

Starbucks using simple marketing by only including text and a simple imagine of their coffee helps customers understand the message and what starbucks is advertising. Also the use of incentives through their app advertising free coffee will help bring customers in. @RetailPro369

[Audrey Kelly @AudreyKelly369]

@meganmartin369 @RetailPro369 This is so simple yet effective! Especially since Starbucks already has such strong presence

[Audrey Kelly @AudreyKelly369]

Read more about how Duo became a social media influencer🦉

[Kellen Pesnell @kellenpesnell]

Duolingo, an app devoted to assisting people learning languages, developed a large social media following. Instead of just promoting the app and its content, Duolingo has turned its mascot into a recognizable social media personality to increase their engagement and popularity.

[Audrey Kelly @AudreyKelly369]

@kellenpesnell @RetailPro369 Love this! Duolingo definitely has the most entertaining page🦉

[Audrey Kelly @AudreyKelly369]

By posting funny relatable content, even creating story lines for Duo makes the content engaging and entertaining bringing in natural engagement for their platforms. Even though they don't directly market their app - this type of content brings in more awareness
@RetailPro369

[Audrey Kelly @AudreyKelly369]

DuoLingo is the famous language learning app that successfully marketed their social media using their iconic mascot Duo.

[Audrey Kelly @AudreyKelly369]

I'm sure everyone has gotten this type of email from companies. Although some people may find them annoying, this is a pretty effective method of Mobile Marketing - by advertising new campaigns and deals, brand are able to keep the attention of their customers.
@RetailPro369