Kellen Pesnell

University of South Carolina 2025 / Retailing / RETL 369-003 / “Find what you love and let it kill you” -Charles Bulowski

[Kellen Pesnell @kellenpesnell]

For example, Lululemon is a retailer that receives a lot of attention on social media. A lot of this attention is caused by their ability to listen to their audience’s requests and adapt their product offerings based on this feedback. #Lululemon #TikTok @RetailPro369

[Kellen Pesnell @kellenpesnell]

Social listening is incredibly important for retailers in the modern market. This process has become easier with the growing popularity of social media. For many brands, social media is their way of hearing consumer feedback and requests.

[Kellen Pesnell @kellenpesnell]

Having personalized marketing efforts is a great way to engage with consumers. Along with this, email marketing can assist in communicating deals and campaigns to customers.

[Jack Aldighieri @jaldighieri369]

One of the most effective stratigies retailers are utilizing is email marketing. A great example of email marketing is Dollar Shave Club, a mens grooming brand. They use email campaigns to promote subscriptions, new products, and exclusive offers.

[Kellen Pesnell @kellenpesnell]

This post provides valuable information about the harm of additional fees to retailers. These fees increase cart abandonment and decrease retailers sales.

[Emma Callahan @Emmavcallahan]

Have you ever abandoned your cart before the checkout process?
I’m sure you have, as we all have before! And I’m sure you had your reasoning. But do you know the number one reason as to why shoppers abandon their cart before purchase? 🛍️🛒💰👡👗
#cartabandonment #onlineretail

[Kellen Pesnell @kellenpesnell]

@RetailPro369

[Kellen Pesnell @kellenpesnell]

Retailers trying to market their brand on social media need to understand the mindset of their viewers. For many, seeing blatant advertisements can deter customers from engaging with the business. Instead, the focus should be first on engagement, then on building brand awareness.

[Kellen Pesnell @kellenpesnell]

Duolingo, an app devoted to assisting people learning languages, developed a large social media following. Instead of just promoting the app and its content, Duolingo has turned its mascot into a recognizable social media personality to increase their engagement and popularity.

[Kellen Pesnell @kellenpesnell]

Utilizing celebrities in social media marketing is always an eye catching method. Along with this, posting about a recent pop culture event like the BAFTA awards increases the brand’s relevance and popularity. #BAFTA2025 #McQueen @RetailPro369

[McQueen @McQueen]

.@justdemi wearing a custom McQueen halterneck dress with hammered bullion, crystal and sequin embroidery and custom embroidered McQueen T-Bar Box clutch to the #BAFTA Awards, London.

[Kellen Pesnell @kellenpesnell]

Retail businesses should keep up-to-date with new AI technologies to maintain relationships with customers and increase sales. #AI #retail #Marketing @RetailPro369

[Kellen Pesnell @kellenpesnell]

Retail businesses should take advantage of AI growing in popularity in the retail industry. AI can assist in personalizing the shopping experience for customers. This AI personalization builds relationships with consumers and can be used in many different ways.

[Kellen Pesnell @kellenpesnell]

A major way AI can help retail businesses is by creating recommendations based on previous behavior on the site. For example, the AI will show customers related products to previously purchased items. This can grow the sales and improve the average items per transaction.

[Kellen Pesnell @kellenpesnell]

This did a great job in not only covering the importance of staying relevant as a business but also the specific ways businesses need to adapt to keep growing!

[Malika McCrorey @crorey19386]

I’ve been learning the ins and outs of retail for around a year now and my biggest take away is that the way brands choose to promote themselves will determine how long they stay relevant in the retail world. The key to retail promotion is to stay in the loop.

[Kellen Pesnell @kellenpesnell]

@crorey19386 Staying in the loop is a great takeaway! It helps businesses stay relevant and keep their brand on track for success!

[Kellen Pesnell @kellenpesnell]

Great coverage of brand equity and all that goes into promoting a business!

[Megan Martin @meganmartin369]

There is a lot that goes into promoting a businesses and building strong brand equity is very essential. Make sure you focus on the four key components: brand awareness, brand associations, perceived quality, and brand loyalty.

[Kellen Pesnell @kellenpesnell]

@meganmartin369 It’s great that you provided a list of components to focus on! Also the emphasis on brand equity is great!

[Kellen Pesnell @kellenpesnell]

Along with this, they used celebrity cameos from older and newer actors to appeal to the wide audience that was expected to be watching. This form of IMC Planning is very versatile and interesting to watch. #SuperBowl #commercial @RetailPro369

[Kellen Pesnell @kellenpesnell]

IMC Planning is a vital part of retail promotion. Not only does it identify a brand’s target audience, it also provides insights into the best ways to reach them. Even if the product is incredibly beneficial to your market, promoting it the right way is crucial.

[Kellen Pesnell @kellenpesnell]

During the recent super bowl, Hellmann’s displayed an ad with many celebrity cameos. In the promotional clip, the celebrities emphasized the quality of their product. This form of positioning is very effective and memorable.

[Kellen Pesnell @kellenpesnell]

Highlighting the aspects of a brand that create additional value to customers is very important when creating promotional material. Accomplishing this while also setting the brand apart from competitors can highly benefit the retailer.

[gracefurmage @gracefurmage]

Important and breaking information for anyone trying to promote their business!

The news and all the rage is stating to be original. To stand out you must not follow the regular business patterns. Brand recognition is one of the most important parts of customer loyalty!

[Kellen Pesnell @kellenpesnell]

@gracefurmage Brand recognition is very important in connecting to new and returning customers! Setting the brand apart from its competitors is vital to creating these relationships and building sales.