Malika McCrorey

University of South Carolina RETL369-003-SPRING-2025 I love making clothes

[Malika McCrorey @crorey19386]

@RetailPro369 This is interesting, I never knew that Levi’s has been supportive of womens rights for this long.

[Malika McCrorey @crorey19386]

@AlineCorrea369 @RetailPro369 This is a great idea, especially for a cosmetics brands like Glossier

[Malika McCrorey @crorey19386]

@RetailPro369 Agreed, I really want to work for a brand that stands for the things I stand for. Brands aren’t just about products, they are also about personality.

[Malika McCrorey @crorey19386]

@ryangugle369 @RetailPro369 This was a genius strategy by Burger King, they used their competition to their advantage!

[Malika McCrorey @crorey19386]

@kellenpesnell @RetailPro369 Duolingo has become known for the funny content that they post of their mascot, I think they found an advertising strategy that really works for them.

[Malika McCrorey @crorey19386]

@RetailPro369 I remember when this commercial aired. It got so much backlash, Pepsi is still recovering from it till this day.

[Malika McCrorey @crorey19386]

Here is a link to an article that explains how brands should properly use hashtags. https://t.co/mf4GQtgVIq
@RetailPro369

[Malika McCrorey @crorey19386]

When a brand wants to make their content more visible to its target audience, they should implement hashtags. Hashtags are a great way for brands to get more users to interact with their content. Hashtags can also be detrimental if a brand does not know how to use them properly

[Malika McCrorey @crorey19386]

I love when brands get personal. It helps me connect with them in a different way and even makes me view them more positively.

[Zoe Pappas @ZoePappas369]

Pro Tip for Retailers: Storytelling to Build a Strong Brand Connection!
Free People doesn’t just sell clothes, they sell lifestyle. Use storytelling & behind-the-scenes content to connect with your audience on a deeper level. Share the joy behind your brand! @RetailPro369

[Malika McCrorey @crorey19386]

Using negative attention from the media to garner attention to his fashion sense was very smart of ASAP Rocky. The fact that he got an opportunity to work with Ray Bans after a negative situation is amazing.

[ShaniaJackson03 @ShaniaJ1803]

Fortunately, he was found innocent. Both during and after the trial he used this media attention as a platform for his fashion sense. And after the trial, he was named one of the Creative Directors of Ray Bans glasses.

[Malika McCrorey @crorey19386]

Wendy’s loves to grab users attention by using trending topics and comedy. I look forward to Pantone announcing the color of the year and Wendy’s caught my attention by relating it to their brand. This is a great example of entertaining content.
@RetailPro369

[Wendy’s @Wendys]

idk, i like our version better

[Malika McCrorey @crorey19386]

Nike is one of the most popular sports apparel brand in the world and Skims is well loved. This collaboration will definitely make lots of sales and gain lots of press.
@RetailPro369

[Nike @Nike]

Introducing NikeSKIMS. A new brand coming this spring for the body obsessed.

Designed to sculpt and engineered to perform.

[Malika McCrorey @crorey19386]

Here are some key points Apotheker makes in her speech.
- Retailers should seize the opportunity to raise marketing productivity with ai
- Brands must learn to implement ai in marketing but protect the rights of their hired marketing team
@RetailPro369

[Malika McCrorey @crorey19386]

Generative AI has been around for years but is finally approaching a point where it can function well to be of value to brands. Ai is going to change the way brands approach digital marketing. Jessica Apotheker explains this concept well in her Ted talk
https://t.co/RNLYA2jd10

[Malika McCrorey @crorey19386]

@MirandaS369 This ad is aesthetic and it gives consumers better knowledge of which Suave product will best suit them

[Malika McCrorey @crorey19386]

Using the usage/application method was a great idea for Suave. Explaining the benefits of each product will help customers make better decisions for better experiences.

[deactivated @no_user_found6]

Suave Essentials is using product positioning approaches to promote their hairspray. They are explaining the specific use of each hairspray and the support that it provides.

[Malika McCrorey @crorey19386]

Skims is one of those brands that is extremely successful because they focus on diversity and inclusivity. I love how they make women and men of different sizes and shapes feel welcome.

[Tatum Marmins @TMarmins369]

More than just segmenting their audience into men and women, Skims has continuously found different niche groups of people and successfully turned them into loyal customers by utilizing all aspects of segmentation and positioning.
#IMC #marketing @RetailPro369

[Malika McCrorey @crorey19386]

@TMarmins369 @RetailPro369 Agreed, Skims is a brand that is loved by many people because of their ability to be diverse and inclusive. Including comfortable clothes for men well open does for Skims to grow even more.

[Malika McCrorey @crorey19386]

@RetailPro369

[Malika McCrorey @crorey19386]

Communications research is the best way for brands to identify issues that are holding the brand back. A great example of a brand that used this to their advantage is Crocs. Around a decade ago, Crocs were viewed as a cheap and ugly shoe. So how did they become cute and trendy?

[Malika McCrorey @crorey19386]

If you view the Crocs website now, you will see that Crocs are available in a large variety of colors and patterns. Crocs used the product-specific research approach to identify problems and the consumer-oriented approach to understand why customers would choose Crocs.