Tatum Marmins

Tatum Marmins
UofSC - Fashion Merchandising
RETL369-003, Spring 2025
“Success isn’t about the end result; it’s about what you learn along the way.” – Vera Wang

[RetailPro369 @RetailPro369]

#StartWithWhy - Check out Levi's why.👏👏

[Malika McCrorey @crorey19386]

Wendy’s loves to grab users attention by using trending topics and comedy. I look forward to Pantone announcing the color of the year and Wendy’s caught my attention by relating it to their brand. This is a great example of entertaining content.
@RetailPro369

[chloesundland @chloesundland]

Everyone has had a bad hair day before and this advertisement hilariously shows it allowing the brand to appeal to its consumers by giving them something funny and relatable! @RetailPro369

[RetailPro369 @RetailPro369]

Check out Emma’s posts. Big lessons to learn from this huge mistake.

[Francesca Borredon @francescaborre]

McDonald’s is a great example of using #ActionableInsights to improve customer satisfaction. They added more kiosks for faster ordering, responding directly to feedback about service speed. #BrandStrategy @RetailPro369

[Tatum Marmins @TMarmins369]

@duolingo is constantly posting and replying to large and small users about completing their daily lessons. Their social media team is constantly pushing out content and it always feels so lighthearted and accurate to the brand! Way to go #SocialListening

[Tatum Marmins @TMarmins369]

I love how Volkswagen mixed humor with education to market something like a car which everyone wants to be safe!

[Emma Callahan @Emmavcallahan]

Can you identify the goal of this promotional ad created by Volkswagen?
There are three main reasons why companies create ads to reach their audiences & for this company their goal was to entertain humorously to connect with their target market 🐠🐟🐡

[Tatum Marmins @TMarmins369]

This post goes in depth about each social media platform and how to best utilize them!! Great info

[Michelle Chen @MichelleChen369]

WHICH SOCIAL MEDIA PLATFORM YOU CHOOSE IS IMPORTANT! Why? If you don't post on the right platform, you are minimizing your chance to create impressions, long-last relationships, and overall just missing your target market. Here are the benefits of each social media platform:

[Tatum Marmins @TMarmins369]

Dunkin has such an interesting take on using X and advertising. They use a much more personal and Gen-Z coded language by posting short, typically funny, little blurbs. This really fits with their typical consumer persona since the majority is Gen-Z or younger!
@RetailPro369

[Dunkin' @dunkindonuts]

even my iced coffee is sick of the cold at this point

[Tatum Marmins @TMarmins369]

@RetailPro369 https://t.co/cWJHkTnPQ0

[Tatum Marmins @TMarmins369]

At the University of South Carolina, the student run organization, Fashion Board just launched their new website. While it is still new and doesn’t (yet) offer merchandise, FB has done a great job at adapting their site to be mobile-optimized!

[Tatum Marmins @TMarmins369]

Being mobile-optimized is when the site automatically adjusts to the screen size. This helps Fashion Board’s interactions since most FB users will be visiting the site on their mobile device. #adaptive #SEO @RetailPro369

[Tatum Marmins @TMarmins369]

@gracefurmage I feel like if a brand seems to understand me as a consumer, i am more likely to see myself in them and their products. Therefore, I’ll be willing to purchase more products!

[Tatum Marmins @TMarmins369]

I feel like Nike is a great example since their consumers are goal-oriented by being athletic so a slogan like “just do it” would push them to “just buy it”!

[Sarah Wentz @wentz_sara63175]

Example: Nike's Just Do It campaign influences psychographics that targets exercise-oriented consumers. How does your favorite brand segment it's audience? #MarketingStrategy #IMC @RetailPro369

[Tatum Marmins @TMarmins369]

More than just segmenting their audience into men and women, Skims has continuously found different niche groups of people and successfully turned them into loyal customers by utilizing all aspects of segmentation and positioning.
#IMC #marketing @RetailPro369

[Tatum Marmins @TMarmins369]

Skims’s marketing strategies have shown that the brand is a force to be reckoned with. Through segmentation, Skims is able to release collections tailored to their target audience. For example, for the men’s collections, Skims had professional make athlete model the products!

[Tatum Marmins @TMarmins369]

Additionally, the items in this men’s collection had products with more “masculine” colors such as deeper blues and greens.

[Tatum Marmins @TMarmins369]

This post by Sarah showcases how if a brand can create loyal customers, they’ll go out of their way to buy your product. I feel like Starbucks is really good at connecting with their customers. (Especially with their new rule about having a hand-written message on every drink!)

[Sarah Wentz @wentz_sara63175]

When thinking of a place to get coffee, I always turn to Starbucks regardless of price or inconvenience because of the connection i have made with this brand. Starbucks is reliable and always top notch. This is an example of brand loyalty. @RetailPro369

[Tatum Marmins @TMarmins369]

@wentz_sara63175 @RetailPro369 I love getting my coffee at Starbucks because they make it feel pleasant and stress free!!

[Tatum Marmins @TMarmins369]

Just like anything in life, the buying processes for the average consumer isn’t linear. Engagement is absolutely crucial in each step so as to not get lost in the crowd! I love when brands show they value their customers- it always makes me return to buy more. @RetailPro369