Michelle Chen

Michelle Chen
University of South Carolina
Marketing and Real Estate
RETL 369 Section 2, Spring 2025
I enjoy hiking!

[Michelle Chen @MichelleChen369]

Having slogans can benefit you in this situation. Slogans are unique to your brand and if there is repetition in using it at a hashtag, it can create brand awareness and positive brand association. @RetailPro369

[Michelle Chen @MichelleChen369]

Hashtags are still in! Many people have this misconception that hashtags are "cheugy" or we just simply don't need it, but that is far from the truth. Hashtags are so important for engagement and real time conversations for brands. With that being said, there are do's and don't.

[Michelle Chen @MichelleChen369]

Slapping a hashtag on a post does not get you anywhere. Make sure it is relevant to your brand and your post. Think of key words! What would the viewer type to get to your conversation.

[Michelle Chen @MichelleChen369]

@KateMillspaugh @RetailPro369 You described this ad perfectly. They hit it head on with being personable to grab viewers in while still able to market their very own product effectively.

[Kate Millspaugh @KateMillspaugh]

There’s less of a focus on ads and promotions but rather to share engaging content. This is a perfect example from Wendy’s! They took new released info and related it to their brand. Never once did they ask you to make a purchase. Great use of the 80/20 rule! @RetailPro369

[Sarah Wentz @wentz_sara63175]

Keep what works: if a promo is a hit, do more of it!
Fix what's not working: Low sales? Adjust.
Fill the gaps: Missing opportunities? Try new ideas based on data.

Small changes can make a HUGE impact on sales. Make smarter business decisions! #retailgrowth @RetailPro369

[Michelle Chen @MichelleChen369]

Check out Bram's post if you need help reducing cart abandonment! These are key steps to get customers to get to the final step of purchasing from you. Great post!

[Bram Grosfeld @BramGrosfeld369]

Have you ever encountered a situation where you had to create an account before purchasing a product, leading you to abandon the site?

70% of all online shopping carts were abandoned in 2024

[Bram Grosfeld @BramGrosfeld369]

Have you ever encountered a situation where you had to create an account before purchasing a product, leading you to abandon the site?

70% of all online shopping carts were abandoned in 2024

[Michelle Chen @MichelleChen369]

@leighannasawer This is a great way to look at hashtags. Hashtags can be a great tool for brands that use it the right way and can increase engagement!

[Michelle Chen @MichelleChen369]

Factor in what fits with your brand and pick the best social media platform that works for you!
@RetailPro369

[Michelle Chen @MichelleChen369]

WHICH SOCIAL MEDIA PLATFORM YOU CHOOSE IS IMPORTANT! Why? If you don't post on the right platform, you are minimizing your chance to create impressions, long-last relationships, and overall just missing your target market. Here are the benefits of each social media platform:

[Michelle Chen @MichelleChen369]

TikTok: Bring your best self! You want to be relatable, but also entertaining. TikTok has the highest engagement rate per post with a younger demographic. The best way to use this platform is to be yourself.

[Michelle Chen @MichelleChen369]

Factor in what fits with your brand and pick the best social media platform that works for you!
@retailingpro369

[Michelle Chen @MichelleChen369]

WHICH SOCIAL MEDIA PLATFORM YOU CHOOSE IS IMPORTANT! Why? If you don't post on the right platform, you are minimizing your chance to create impressions, long-last relationships, and overall just missing your target market.
Here are the benefits of each social media platform:

[Michelle Chen @MichelleChen369]

TikTok:
Bring your best self! You want to be relatable, but also entertaining.
TikTok has the highest engagement rate per post with a younger demographic. The best way to use this platform is to be yourself.