Kate Simpson

Sr Brand Manager at @RiotGames @VALORANT -- Former @Blizzard_Ent @Ubisoft -- This is a personal account. I PvP in video games sometimes.

[Kate Simpson @Katealyst]

It's always 'Can I have a Buddy?' and never 'Will you be my Buddy?' 💔

[Kate Simpson @Katealyst]

@holinka I can pester you about PvP again!

[Kate Simpson @Katealyst]

This is our love letter to esports.

The impossible runs.
The heartbreaks.
The rivalries.
The moments that make fans feel something.

Huge shoutout to the team who poured themselves into this one. @emargusity @ikyookie Eddie and Chris!

[VALORANT @VALORANT]

Who will leave with more than a dream, or carry the weight of a curse?

Find out at VALORANT Masters London starting June 6.

[VALORANT Champions Tour @ValorantEsports]

Get familiar with the format before you see how it all goes down at #VALORANTMasters London. Matches Start June 6.

[Nature & Animals🌴 @naturelife_ok]

Whoever dubbed this is great! 🐶😂

[VALORANT Champions Tour @ValorantEsports]

Everything. Is. A. TOURNAMENT. @lhfaria has bold plans for #VCT in 2027.

[Kate Simpson @Katealyst]

I feel attacked.

[saint moon🇺🇦 @whowillprayfor]

you seem pretty bad at valo for someone so in love with vct

[VALORANT Champions Tour @ValorantEsports]

VCT 2027. More to come 👀

[Kate Simpson @Katealyst]

Played 18 hours of @LegendOfCali Alpha this weekend. Probably the most excited I have been for a game. It's absolutely gorgeous and walking around places I have backpacked before was so fun. Also, horses. 10/10 would sink many more hours into this. GG @kintsugiyama.

[Kate Simpson @Katealyst]

Been having fun with @Warcraft housing. Had nothing to do yesterday, so it was time to tackle the cosy book nook I had been putting off.

[Kate Simpson @Katealyst]

@pansy And the song starts auto playing in my head ❤️ safe flight.

[Kate Simpson @Katealyst]

@armanishmae1 @ImranKidwai I mean….. there is the play fund now 🫣

[Kate Simpson @Katealyst]

There is just something nostalgic about @Warcraft. The expansion feels like coming home… and I literally created a Dino house, so it can’t get much better. 🦕

[Kate Simpson @Katealyst]

@JimothyTV I love a fellow WoW degen. Look at my new house. It’s a 🦕

[VALORANT @VALORANT]

In the darkness, a glimmer.

[Anna Donlon @RiotSuperCakes]

It's always so exciting when we get to share our work with you, especially a piece like this that is months and months in the making. It's such a vulnerable moment for us... will they get it?... will they love it?, etc. This one seems to have hit different, in the best possible way.

And you might be able to imagine the actual craft work involved in making this. But it might be harder to recognize the countless hours spent debating, challenging, feedbacking, defending, perfecting... all required to arrive at something as incredible as we believe this piece to be. So I'll use my Friday afternoon to send my appreciation to all the folks who had the courage and the tenacity to achieve WWFB.

[Imran Kidwai @ImranKidwai]

ok long post incoming, sry.

Our Viper campaign is hands down my favorite campaign I’ve ever run!

When I first saw the VALORANT start-of-year cinematic, I was shook .. "wow this is sick!" But immediately knew social could play a big part to drive the story. In about three hours, we ideated the Viper campaign with @jtrend_ and @jaejjjae. @armanishmae1 & @ohosh1n helped strengthen it along its journey.

The idea was simple: build Viper’s frustration over time and let it spread like her poison. She moved from Close Friends → IG feed → crashing out on X → culminating in our 6-hour snake stream, elevated by @imjenjenjaaa and @annanapz. The goal was storytelling first. Make players feel Viper’s dark, painful, and raw emotions.

Huge thanks to @RiotParmCheesy for shaping the narrative, and @Katealyst @_janetkim @thoeft and @twlembke for advocating an experience-first launch by debuting the cinematic on the stream and truly helping do whatever they could to bring it to life. Many more helped bring this to life and couldn't be more thankful for them.

And lastly, this one was for the loreheads. Y'alls dedication to our agents and world means everything. If you have questions about the campaign, happy to answer what i can. btw, Behind-the-scenes from our snake shoot!

[VALORANT @VALORANT]

Choose wisely, their fate lies in your hands. Join the #AlphaVsOmega Conflict here: https://t.co/jGhlkXH4e3

[Kate Simpson @Katealyst]

Full Ayakashi Skinline Trailer is out now! The variants on this are so sick.

▶️https://t.co/Rbiz2Hp1Te

[Kate Simpson @Katealyst]

Loved working on this one with Wizz and @twlembke.

Enter your villain era with Ayakashi 😈

That seamless loop? 🔥

[VALORANT @VALORANT]

Enter your villain era. Become Ayakashi.