Katherine Du

Asst. Prof. of Marketing @UWM exploring branding, consumer self-expression, & authenticity w/experimental methods. @DukeU & @UChicago alumna. (she/her)

[Consumer Psychology @myscp]

“Bunch of jerks”! Find out how brands can use reappropriation as a strategy to respond to unwarranted
insults in this new research by @KatherineMDu, @LingLZhou, and @keishacutright1

https://t.co/eR2YRxft0L

[Katherine Du @KatherineMDu]

@jacirifkin @BuzzFeed Yesss!

[Jacqueline Rifkin @jacirifkin]

Smart post, @BuzzFeed. People ❤️ articles like this.

Peep the science here 👇
https://t.co/ivmbwl5KVV

[Alexis Ohanian 🗽 @alexisohanian]

A lot of high-performers have children.

That means if you want to build a high-performing org, you have to build the best possible working environment for parents.

[Jacqueline Rifkin @jacirifkin]

It’s stories like these that inspired me to explore our love for #spontaneity in entertainment with @KatherineMDu & @keishacutright1.

This *on-the-spot* collab helped put Eminem on the map and won him his first Grammy.

[The Conversation U.S. @ConversationUS]

The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment https://t.co/UnpbLPRyEZ

[Jacqueline Rifkin @jacirifkin]

Are you still reeling from the emotional rollercoaster of @Succession’s Season 4 (in a good way)?

That might have something to do with how much they improvised key moments.

See why here:👇👇

[Association for Consumer Research (ACR) @aconsres]

The worst of the pandemic now feels behind us now that life has (mostly) returned to normal. However, the pandemic may have forever transformed markets & consumers. To learn more, join our webinar, Tues., Apr. 25, 9-10:30am (EST). Register here (free): https://t.co/ZQM73IZiN8

[Jacqueline Rifkin @jacirifkin]

Great entertainment often has spontaneity—ad-libbed lines (Lotus’ “Peppa Pig”), last-minute recordings (Beatles’ 1969 rooftop concert), on-the-fly sports plays (Mahomes’ “flick” pass). But do consumers like spontaneity in entertainment? Why or why not? (1/6)

[Max Yu @Maxyusc]

Saw this "dueling preference" tips tactic at a café. It seems like they have read this @jofmarketing paper by @jacirifkin, @KatherineMDu, & @j1berger: https://t.co/0MIOWolLmD I picked Koda-Bear by the way 🐕

[Katherine Du @KatherineMDu]

Two of my favorite reportedly improvised moments, both Jim Carrey: "6:30. Dinner with me. I can't cancel that again" (The Grinch) and "Wanna hear the most annoying sound in the world?" (Dumb and Dumber). Any favorites, @jacirifkin? (2/2)

[Katherine Du @KatherineMDu]

@jacirifkin (our awesome leader), @keishacutright1, and I had a blast exploring consumers' fascination with spontaneity in our forthcoming @JCRNEWS paper. What are some of your favorite spontaneous moments in entertainment (like movies, TV, sports, or music)? (1/2)

[Jacqueline Rifkin @jacirifkin]

Some of my favorite moments from pop culture were ab-libbed. After several years of me-search, my amazing co-authors (@KatherineMDu, @keishacutright1) and I have learned that this isn't a coincidence!

https://t.co/cLNrxK27kB

@JCRNEWS @CornellMBA

[Katherine Du @KatherineMDu]

@FOX6Weather (I'm also learning that ice accumulation in layers is actually more appropriately called ice *accretion*. Weather is neat.)

[Katherine Du @KatherineMDu]

Only in Milwaukee does a local meteorologist (@FOX6Weather) use a stack of bloody mary garnishes to demonstrate how layers of ice can accumulate, and then in the next sentence politely scold an Illinois driver blowing by their news van. Peak audience awareness 👏🏻

[Katherine Du @KatherineMDu]

@TosenNwadeiOB @ericarbailey one of the best opening lines for a talk I've experienced: not a catfish, just having technical difficulties 🤣

[Katherine Du @KatherineMDu]

@jacirifkin Drats. Foiled again. Was totes hoping to hack into your manuscript central account.

[Katherine Du @KatherineMDu]

@ericarbailey Anyone who is interested in learning more is welcome to email me at [email protected] or message me here on Twitter🙂

[Katherine Du @KatherineMDu]

@ericarbailey Thank you SO much for organizing and inviting me to share, Erica!

[Tosen Nwadei @TosenNwadeiOB]

Excited about this line up for tomorrow👑. If you're attending the *inaugural* Authenticity preconference, you're in for a real treat 🥳🎉🙌🏾!

@ericarbailey @KatherineMDu @rosannaksmith

[Washington State Dept. of Natural Resources @waDNR]

Absolutely living for this great horned owl looking flabbergasted to learn facts about itself.