Monday
Pick your product.
Study your avatar.
Identify their daily pains and emotional triggers.
Tuesday
Build your angle list.
Write out common pains, frustrations, and phrases they already use.
Wednesday
Script your creatives.
Hook → relate → story → solution → CTA.
Don’t show the product until the solution.
Thursday
Keep it native and real.
Launch your test creatives.
Friday
Review performance.
Hook and video hold %,
Kill weak angles. Double down on what resonates.
Saturday
Turn the winning angle into variations.
New hooks. New stories. Same emotions.
Sunday
Results come in.
Document what worked and why.
Plan next week with clarity instead of guessing.
"The less you own the more free you are"
Shut the fuck up
You need 7 passports
You need 30 cars
You need 6 houses in different countries
You need 4 memberships
You need a butler and a chef
You need an assistant and a maid
You need a $100m business
dont listen to the bums
Hope I make it long enough to see myself win , rather tweet this to see it later in life then ask for empathy. This life shi ain’t a walk in the park . This shi is war everyday for the vision you want , the life you want , the honesty in ppl. Shi is awful.
I’m starting to think meta has FUCKED
my ad account
cause why tf has this month been so terrible with my product test 🥲☹️
Multiple
$100+ cpms is just disgusting
most e-com ads are boring because they sell the product…
The best ads don't sell the product. They sell the result of the result of the product.
Let me show you the layers:
FIRST ORDER (Amateur):
"Premium coffee maker - $299"
Shows the machine
Lists features
2% conversion
SECOND ORDER (Professional):
"Make barista-quality coffee at home"
Shows the coffee
Promises convenience
4% conversion
THIRD ORDER (Operator):
"Become the person who has their shit together"
Shows a man at 5:47am
Sun rising
Kitchen spotless
Reading philosophy
Coffee is just barely visible
9% conversion
You're not selling coffee
You're selling the IDENTITY of someone who wakes up early
Someone who values quality
Someone who HAS control
The purchase isn't about the product
It's about becoming someone new
Watch how this works across industries:
Gym membership:
- Amateur: "Get access to equipment"
- Professional: "Lose weight"
- Operator: "Become undeniable"
Skincare:
- Amateur: "Moisturizing cream"
- Professional: "Reduce wrinkles"
- Operator: "Look like a boss babe"
Course:
- Amateur: "Learn Google Ads"
- Professional: "Increase ROAS"
- Operator: "Become the person who prints money while sleeping"
The customer doesn't want your product
They want to become someone else
Someone better
Someone they respect
Your product is just the vehicle
Sell the destination, not the car
I applied this to a failing supplement brand:
Before: "High-quality vitamins"
After: "Become borderline superhuman"
Same pills
Different story
Revenue went from $30k to $280k/month
People don't buy products
They buy better versions of themselves
dm me “google” and i’ll show you how you can print $$$ with google ads in Q4