Kira Caban

Communications and PR @moveworks | Newsweek and Fast Co. contributor | Wife and Mom
#futureofwork #agenticai

[Kira Caban @Kcaban]

@1iota These comments are amazing

[Instawork @instawork]

The rise of the side hustle isn’t just a trend, it’s an important signal.

At Instawork, we’ve seen firsthand how Americans are adapting to economic uncertainty by taking control of their work and income through flexible, app-based opportunities.

In a recent article for FOX Business, our Head of Communications, @Kcaban, shared:

“We’re seeing a surge in people turning to side hustles as a way to build financial stability in these uncertain economic times. Two years ago, about 20% of new signups were between the ages of 18 and 24. That jumped to 40% in recent weeks.”

This shift reflects a broader generational move toward autonomy, skills stacking, and supplemental income, and it's only accelerating.

Read the full article, link in the comments below.

[FOX Business @FoxBusiness]

Americans trapped in side hustle economy as 9-to-5 jobs no longer pay the bills https://t.co/HApqNQ7gX2

[Kira Caban @Kcaban]

Tune in to hear me share the latest insights on hourly work trends, economic shifts, and how flexible staffing is reshaping entire industries.

Want to me to talk about flexible work on your show? Let’s connect!
#TVappearance #FlexibleWork #LaborTrends #dataPR

[Kira Caban @Kcaban]

Excited to join @CBSNewYork to talk about how to find a side hustle, and why skills stacking can help you uncover earning opportunities hidden in your past experience.

We often forget how valuable our full range of skills really is.

[Instawork @instawork]

📺 Instawork on CBS New York!

Our Head of Strategic Communications, @Kcaban, joined @CBSNewYork to share tips on how to find a side hustle to earn extra income, and why “skills stacking” can help you unlock opportunities you might not even realize you’re qualified for.

Whether you’ve worked in hospitality, warehouses, or retail, now’s the time to put that experience to work. According to Instawork data, some of the most in-demand roles right now include:
🍽️ Foodservice & Bartenders
📦 Warehouse Associates
🛍️ Retail Workers

#SideHustle #FlexibleWork #Instawork #GigEconomy #SkillsStacking #CBSNewYork

[Instawork @instawork]

“Starting a side hustle can help offset the costs of everyday goods... and skills stacking is a great way to start immediately.” - Instawork’s Head of Communications, @Kcaban, on @NBCNewsNow.

📺 In this segment, Kira shares:
- How side hustles are helping workers weather economic uncertainty
- The top flexible roles available right now
- Tips to make the most of your side hustle this spring

Flexible work is more than a trend, it’s a lifeline for millions of workers.

#FlexibleWork #NBCNewsNow #Instawork #SideHustleTips #InflationSolutions #sidehustle

[Instawork @instawork]

🚨 Big news from the Instawork team!

@KCaban, our Head of Strategic Communications, has been named a finalist for the Media Relations Professional of the Year award by @PRDaily!

Since joining Instawork nearly four years ago, Kira has transformed our media presence by launching a strategic, data-driven communications program that’s helped define the national conversation around flexible work.

Under her leadership, Instawork became a go-to source for top-tier media like CBS Mornings, Bloomberg, NBC News, CNN, The Wall Street Journal, and more. Our research and data insights shaped public dialogue on the hourly workforce and Instawork leadership have been featured voices in the future-of-work conversation.

This recognition is a testament to her creativity, grit, and commitment to telling stories that matter. We’re proud to have her on the team - congrats Kira!

#MediaRelations #PRDailyAwards #CommunicationsLeadership #FlexibleWork #TeamInstawork

[Instawork @instawork]

Instawork’s Head of Strategic Communications, @Kcaban, shared insights in this @FoxBusiness article on the latest U.S. jobs report and how Instawork data is showing what's going on specifically for hourly workers and the industries that rely on them.

Instawork data shows increased demand in warehousing and logistics roles—especially as businesses move inventory ahead of potential tariffs. These workforce shifts aren’t just numbers—they’re signals that businesses need to stay agile, plan ahead, and leverage flexible staffing strategies to keep operations moving.

Read the full article here: https://t.co/nx4EJuw9Xt

#JobsReport #LaborMarket #FutureOfWork #FlexibleStaffing #SupplyChain #HourlyWork #InstaworkInsights #FoxBusiness #WorkforceStrategy

[Kira Caban @Kcaban]

@FoxBusiness Happy to have provided Instawork data and insights relating to this month’s Jobs Report.

[Kira Caban @Kcaban]

Happy to share Instawork data and insights relating to this month’s Jobs Report.

[FOX Business @FoxBusiness]

Trump White House celebrates strong U.S. job growth in first quarter: 'smashing expectations' https://t.co/Q4WrL3myHF

[Instawork @instawork]

Last night, Instawork's Andreina Morales was on Univision’s national PrimeTime broadcast to discuss how new tariffs are already reshaping labor strategies across the warehousing and logistics industries.

With thousands of shifts booked on Instawork every day, we have a unique window into how businesses are reacting in real time. What we’re seeing:
- Warehouses are front-loading inventory and staffing—raising pay in March to secure labor before trade disruptions escalate.
- Early April data shows a slowdown, as businesses wait to see how tariffs will affect demand, costs, and consumer behavior.
- Labor agility is becoming a competitive edge, and flexible staffing models are helping companies adapt quickly to economic uncertainty.

Grateful to Univision for bringing attention to how these policy changes ripple through frontline workforces. And proud of our team for continuing to deliver data-backed insights when they matter most.

📺 Watch the segment: https://t.co/61wFR6nPUx
#Instawork #Univision #JobsReport #Warehousing #Tariffs #LaborTrends #Logistics #FutureOfWork #liberationday

[Kira Caban @Kcaban]

#viraldoughnuts #Vegas #sainthonore

[Kira Caban @Kcaban]

Want to try the viral donuts by Saint Honore?! Stop by the @instawork booth at Manifest 2025 starting at 11:45am to get your hands on them before we run out!

[Instawork @instawork]

🎧 Exciting News! Tune in to Bloomberg Businessweek's latest podcast episode featuring Instawork's @Kcaban. She dives into the hottest summer side hustles that are not only lucrative but also flexible. #SideHustle #SummerJobs https://t.co/n4Y2DSFa87

[Instawork @instawork]

🎤🏟️ Check out @NBCNewsNow to see Instawork's @Kcaban discuss the perks of summer side hustles! Not only can you offset increased living costs, but also snag a chance to enjoy summer concerts and sporting events. 🌞💰 https://t.co/d6mXLIXrvi

[Instawork @instawork]

🏆 Explore the art of leadership with NFL icon @LarryFitzgerald in our exclusive fireside chat. Larry will share insights on inspiring teams, overcoming challenges, and balancing professional and personal life—all essential for effective leadership. https://t.co/NNUM658nQJ

[Newsweek Expert Forum @NewsweekForum]

Flexibility and Stability: Finding the Balance https://t.co/KKYSYRmHAn Written by @kcaban of Instawork

[Instawork @instawork]

Ready to give your income a boost? 🚀🌟 Dive into this insightful article featuring @Kcaban's expert recommendations on lucrative side hustles for 2024. Unlock the ability to turn your free time into a financial gain. #SideHustle #Flexiblework
🔗 https://t.co/pDJYltWMZY

[Instawork @instawork]

Looking to fund your spring break plans or summer vacation? Instawork's @Kcaban talks to Good Day Chicago about the growing trend of side hustles. Learn how you can earn that extra cash! Watch it here: https://t.co/p8V7erTWtJ #SideHustle #SpringBreak