Keith Oulton

Love good food,
1996 Paralympic Competitor
, Sales Manager, IBM. Enjoy Cricket and Everton
. Views are my own

[Keith Oulton @KeithOulton]

@RolecEV I have a standard Wallpod that worked properly until after about 6 weeks of use.electrician check it out and no faults. Pushing cable in hard but it’s just not getting connection. Cable is good as checked elsewhere. Not fit for purpose, very disappointed

[Keith Oulton @KeithOulton]

@GivEnergy is your cloud app down? Struggling to login or change password

[1749 @SVNTN_FORTYNINE]

Discover how Thompson Sampling can optimise your digital media campaigns in real-time! Our latest blog post explores this powerful Bayesian method, offering a dynamic alternative to traditional media-mix modelling https://t.co/j499LNKCRL. #marketingtwitter #marketing #digital

[1749 @SVNTN_FORTYNINE]

🚀 Introducing the 1749 Analytics Toolbox! Empower your business with our FREE, user-friendly marketing analytics tools. Unleash the power of data to optimise campaigns & drive growth 📈 . Explore now: https://t.co/ZjrPQTH8v2 #MarketingAnalytics #DataDriven #MarketingTwittter

[Niall Oulton @niall20]

Just released a new free, simple app inspired by the paper 'Estimating reach curves from one data point' by Georg M. Goerg. https://t.co/THVkrygxVB

Helping marketers understand how GRPs translate into reach using 1 or 2 datapoints

#Marketing #MarketingTwitter #Reach #Planning

[Niall Oulton @niall20]

Appeared on the new podcast from @PMarketingW. I talk about the significant benefits of uncertainty in measurement in a marketing context and why it matters:

https://t.co/qAXP7jSI2Z

#MarketingTwitter #Uncertainty #Bayesian #Marketing #PeformanceMarketing #MarketingMixModelling

[Niall Oulton @niall20]

Pretty thrilled to see the engagement time of the resource centre on @SVNTN_FORTYNINE going up. Now almost over 7 minutes per engagement:

#MarketingMixModelling #Engagement #MarketingTwitter #Analytics #Marketing

https://t.co/AnA6fPSKd0

[Niall Oulton @niall20]

I’ve always found #VARs quite tricky in a frequentist context as you commonly lose degrees of freedom, particularly in small datasets. BVARs are far more robust in such scenarios and are a useful tool to understand the long term impact of #marketing https://t.co/61ucjffu8F

[Niall Oulton @niall20]

I built my own Long-Term memory database using #Pinecone with generative QA features enhanced by #ChatGPT. It was definitely a worthwhile task and a must for any company looking for a good specialised centralised knowledge repository (Aptly named the OP stack):

[1749 @SVNTN_FORTYNINE]

One of the largest mistakes is to assume the future is the same as now & not readjusting your marketing strategy. Quantile regression is a useful tool to understand your most effective channels in a recession & how to readjust plans:

https://t.co/HBtbGb2RQM

#marketingtwitter

[Niall Oulton @niall20]

My OP (Pinecone, OpenAI) stack just got supercharged with the ChatGPT API release. This is insanely good, I didn't think it would come so soon.

@pinecone @OpenAI

#chatGPT #OpenAI #Pinecone

[Nic Polotnianko 🇺🇦 @nikpolale]

Followed advice from @niall20 to try out @pinecone and it's been beyond expectations in a combination with @OpenAI.

Brings me a whole new perspective on how the research tool for the founders might work. It could also cut down the costs a lot.

#buildinpublic #AI

[Niall Oulton @niall20]

https://t.co/31Ui0asReU #Sustainability #Marketing #adnetzero #carbonneutrality

[Niall Oulton @niall20]

Delivering cutting edge innovations to give the best data-driven insights for our clients. The first consultancy to offer an optimisation of media budgets, subject to a carbon emissions constraint, helping clients achieve sustainable growth. #Sustainability #adnetzero #Marketing

[1749 @SVNTN_FORTYNINE]

Just over a week ago we announced the ability to optimise marketing plans with uncertainty. Now it’s possible to optimise for sustainability, whilst maximising ROI. Reduce carbon emissions of your marketing plan with our innovative optimiser #AdNetZero https://t.co/cx0GRbYQhK

[1749 @SVNTN_FORTYNINE]

Happy Saturday! Exciting news: our website now features an 'Industries' section, complete with in-depth content and graphics to help your business succeed. Check it out!

https://t.co/V631k39to9

#BusinessUpgrade #IndustryInsights #MMM #Marketing #Analytics

[Niall Oulton @niall20]

🚀Exciting news in the marketing effectiveness industry! Media budget optimisation under uncertainty is revolutionising the way marketers allocate their budgets:

https://t.co/PmUBjl6f9S

#MMM #MarketingMixModeling #Media #Bayesian #Marketing #MarketingStrategy #Uncertainty

[Niall Oulton @niall20]

#fortytwo

[1749 @SVNTN_FORTYNINE]

Are you curious about the effectiveness of your marketing campaign? 1749 provides in-depth analysis to give you insight into key business levers and can help identify areas of growth. https://t.co/mzW3peFBS2 #MarketingEfficiency #DataAnalysis

[Niall Oulton @niall20]

Also posted on the 1749 resource centre:

https://t.co/AgAULMxQeq

[1749 @SVNTN_FORTYNINE]

🚀Excited to announce the launch of 1749 Analytics! 💡Using Bayesian methods, we look to provide in-depth analysis and insights to help businesses make informed decisions. 🔍

FAQs: https://t.co/HBgFFBMQ52