Course Director & Senior Lecturer @BCUWeArePR @bcumedia | Media Commentator | Podcaster | ACIPR | CoChair @CIPR_Midlands | Ex PR Director | @myBCU BA MA PGCE
The next @CIPR_Midlands@PRCA_Midlands PR conference takes place three weeks tomorrow at @MyBCU - it’s set to be the biggest one yet, but there’s still time to get your ticket https://t.co/bFcb3JgW6J #MidsPRconf
It’s #volunteersweek for the CIPR and I’m proud to have been part of the @CIPR_Midlands committee for seven years now, the past two and a half as Co-Chair. Great group of people, working to celebrate and further the profession.
I was a guest yesterday on @bbcwm talking about new BBC research that shows how voters in key election battlegrounds are being recommended fake AI-generated videos featuring party leaders, misinformation, and clips littered with abusive comments.
Plenty of students benefitted from the insights the professionals had to share - we are passionate about running extracurricular events and providing even more opportunities for students to network and make connections with their learning.
Last month, we hosted a @PRCA_Midlands networking event for our undergraduate and postgraduate PR and media students. So many professionals took time out to be involved in the speed networking, sharing their experiences and words of wisdom, inc. @rcommspr (photo credit to them!).
📣 The 2024 State of The Media report has arrived! We surveyed over 3,000 journalists worldwide, who shared what they really want and need from their PR partners 👉 https://t.co/shhOgypNus
At #PR360 we sit down with Lisa Hale, Head of Social Media at @Specsavers to talk about:
✅ Cutting through the noise - What does impactful social look like?
✅ Choosing the right social strategy and platform for your brand
✅ Balancing audience reach
More PRs pitching to less journalists. So how do PRs get through? The creative/idea has to be better and the writing tighter and ‘ready to use’. Avoid the fluff and deliver the key line early - as ever, don’t bury the real news lead! #PR360
“Our job is to make our brand relevant for customers - relevant places and relevant advocacy. Consideration - the ‘so what? - is a key focus for comms and evaluation.” Clare Stafford, Director of Comms, #HollandandBarrett, #PR360
AI, friend or foe? It can be both, if you don’t understand it and you aren’t transparent. But what does this actually mean?, asks @stuartbruce. If we use AI to augment how we do our jobs, it’s a given, but it should be declared if it’s being used to create something new. #pr360
If you’re feeling festive, I was invited to film as one of various guests on the Greatest Christmas Adverts Ever, which will air this Sunday, 12th November, at 6.05pm on @channel5_tv 🎄
It’s been a busy semester so far and the weeks have flown, hence my social media silence! Off to London today though for something very exciting, personally and professionally. Couldn’t resist taking a picture of campus as I whizzed by on the train.
Applications for our paid PR Training Programme with @FTIConsulting are open!
No previous experience required! Instead, we are looking for candidates that are passionate about the world of business, how this intersects with politics, media & social issues.https://t.co/tXYcJrYwLw
Congratulations to all our BA #classof2023 graduates 👏👏👏
Here’s the moment some of our latest graduates got to celebrate the successful completion of their studies with us 🎓