Kent Fagerholm

Capital allocation for SMB owners.

Husband & Dad. Alive in Christ

[Kent Fagerholm @KentFagerholm]

Improving EBITDA through better understanding of unit economic 💰

Let’s break down how this concept applies to ecommerce, how to use it in daily operations, and how to improve it 🧵

[Kent Fagerholm @KentFagerholm]

@dogslovecranmer @bonesforsales Then you have already presumed that God is not God. If God truly is God, why would you assume that human reason is the right standard for ethics?

If human reason is the standard, then human reason is your god.

[Kent Fagerholm @KentFagerholm]

What e-commerce owners and investors need to understand about revenue generation and what causes stagnation. https://t.co/IODgSsKPrt

[Kent Fagerholm @KentFagerholm]

The primary goal of forecasting should be to change behavior (i.e. improve your financial results), not accuracy. https://t.co/myjE8POkhV

[Kent Fagerholm @KentFagerholm]

https://t.co/ZfJqJzWnof

[Kent Fagerholm @KentFagerholm]

Finance concepts for non-finance people

https://t.co/DbvYEoOTnE

[Kent Fagerholm @KentFagerholm]

Thank you to @Arendt_Center and @Roger_Berkowitz for the help getting through the book.

[Kent Fagerholm @KentFagerholm]

https://t.co/CHWlLKu33B

[Kent Fagerholm @KentFagerholm]

"The Years of Lyndon Johnson" is probably the best series ever written.

[Kent Fagerholm @KentFagerholm]

Finance teams should be far more interested in marginal dynamics:

What happens if we sell one more unit?
What happens if we open one more market?
What happens if we close down a factory?

[Kent Fagerholm @KentFagerholm]

@SahilBloom AI exposed the thinkbois. Intelligence is not worth much. Most ideas are cheap.

Judgement and taste, however, are incredibly valuable.

[Kent Fagerholm @KentFagerholm]

- Nothing replaces selling. And there are no shortcuts here.
- AI is extremely powerful tool, but only helpful when applied to a useful problem.
- Finding said problem is the primary problem of an early stage company. Fingers crossed.

3/3

[Kent Fagerholm @KentFagerholm]

Two months as an entrepreneur now, and it's simultaneously exactly like I expected and nothing like it.

Some observations:
- The feeling of "hard" is indescribable.
- Nothing happens on it's own, everything needs to be pushed.
- Ideas are worth nothing.

1/2

[Kent Fagerholm @KentFagerholm]

- Solving a problem is worth nothing. You need to solve problems that are known and a decision maker is willing to pay for. Lightyears apart.
- Most of these problems are incredibly difficult to solve because they require so customization to the context.

2/3

[Kent Fagerholm @KentFagerholm]

https://t.co/WFn4iv6iHa

[Kent Fagerholm @KentFagerholm]

AI is obviously amazingly effective if you make the effort of actually communicating what you want, giving feedback etc.

It can be long and rambly, but as long as you are making the information available, current models will pick it up.

[Kent Fagerholm @KentFagerholm]

@DrJordanBCooper As someone born, raised, and still active in the movement, I’m hoping you’d do a lecture on the topic @DrJordanBCooper

[Kent Fagerholm @KentFagerholm]

@jordan_ross_8F Os

[Kent Fagerholm @KentFagerholm]

In one case we're even okay with decreasing revenue ~20% vs last year since we're generating three times the gross profit.

In another case we're now close to hitting a positive EBITDA for the first time in years.

Future is looking bright.

[Kent Fagerholm @KentFagerholm]

February was a month of profit for our ecommerce customers using https://t.co/Tvv4iq5yqA

In January Gross Profit grew in line with revenue, but this month we've been more focused on profitability. In short, we're decreasing marketing investments a bit to generate more cash.

[Kent Fagerholm @KentFagerholm]

- A slideshow creator that uses the company’s design template and predefined slide types.

[Kent Fagerholm @KentFagerholm]

Some automated workflows I’ve been working on in n8n that solve concrete problems and save time:

[Kent Fagerholm @KentFagerholm]

- Task extraction from emails, analyzed by an AI agent. The tasks are then logged with deadlines, and reminders are sent as the deadlines approach.