Kevin Edelson

Building… | Managed tens of millions in ad spend | Worked w/ VC-backed start-ups, Fortune 500s, and everything in between

[Kevin Edelson @KevEdelson]

B2A

[Kevin Edelson @KevEdelson]

The best marketers all play Texas Hold ‘Em

[Kevin Edelson @KevEdelson]

@zdogmode Organic video

[Kevin Edelson @KevEdelson]

Reading the room and playing poker are 2 important skills for every marketer.

[rosie @therosieum]

my marketing strategy is reading the room.

[Kevin Edelson @KevEdelson]

@MediaKing Never give up means never stop pivoting until you find PMF

[Kevin Edelson @KevEdelson]

claude prompt i'd use to write ads off competitor reviews:

"here are 50 2 and 3 star reviews of [competitor] from g2 and capterra. group them by what people wanted that they didn't get. for each group give me the exact phrases they used, how many reviews mention it, and whether our product actually solves it. only keep the ones we solve. then write 3 linkedin ad hooks and 3 google search headlines per group using their words, not ours"

the best copy is usually already written by someone annoyed

[Kevin Edelson @KevEdelson]

fill out the "book a demo" form on 10 b2b saas sites at 9pm on a friday

then time how long it takes each one to get back to you

some reply in minutes. most reply monday. a few never reply

that's the whole test, and it's the easiest way i know to find out where ad budget is quietly leaking

here's why it matters:

- every one of those companies paid to get that click (google, linkedin, meta)
- the buyer who fills out a form friday night is usually comparing 2 or 3 tools
- whoever answers first gets the first call
- everyone else gets "we went with another vendor"

do it on your own site this week:

1. submit your own demo form friday night from a personal email
2. screenshot the time you sent it
3. screenshot when sales, the sequence, or a calendar link actually reaches you
4. check if the reply answers the question you asked or is just a template
5. pull your after-hours form fills from your crm for the last 90 days and check how many became pipeline

then fix the cheapest part first:

- instant reply with a calendar link
- route weekend leads to whoever's on call
- an ai agent that answers the basic questions and books the meeting

most teams don't need more leads

they need to stop letting the ones they paid for go cold over the weekend

[Kevin Edelson @KevEdelson]

A walk fixes more than it should

[Kevin Edelson @KevEdelson]

every marketer about to rebuild their entire reporting setup in a whiteboard this week

[Claude @claudeai]

Starting to roll out today: Claude Whiteboards, Claude Sheets and Claude Data.

Think a plan through on a board, build a tracker in a sheet, and tell a story with your data.

[Kevin Edelson @KevEdelson]

@clay 👀

[Kevin Edelson @KevEdelson]

7 places to list your gtm tool for backlinks:

1. https://t.co/AlKlouDox4
2. https://t.co/cBrVTDxy7D
3. https://t.co/2qKEIUWkvI
4. https://t.co/tvFsOQFcae
5. https://t.co/6IfNZehw6C
6. https://t.co/HqpJ0EWb3f
7. https://t.co/PswWwXGMke

SAVE this for launch week

[Kevin Edelson @KevEdelson]

Things that compound:

• skills
• trust
• reputation
• relationships

[Kevin Edelson @KevEdelson]

@roshanp People underestimate Meta for B2B and don't give it long enough to work

[Kevin Edelson @KevEdelson]

checklist before turning on meta ads for a b2b service:

1. pixel + capi on the booking page, not just the homepage
2. booked call fires as its own event in events manager
3. current client list uploaded as an exclusion
4. instant form has 1-2 qualifying questions so it isn't just free emails
5. leads hit the crm and get a text or email in minutes
6. creative is the founder on camera talking about the client's problem
7. crm tracks booked > showed > closed so you're not judging on cpl

[Kevin Edelson @KevEdelson]

@Jason You have to see it then decide what to believe amongst a sea of BS

[Kevin Edelson @KevEdelson]

@shravikamhtre 💯

[Kevin Edelson @KevEdelson]

Question for legal X...

If an AI agent agrees to a ToS while completing a task for you, is it legally binding?

[Kevin Edelson @KevEdelson]

Love to see @clay listening to their users.

Let's go @ENowoslawski

https://t.co/IBkvTi4LS9

[Kevin Edelson @KevEdelson]

@ENowoslawski @clay Big fan of clay @ENowoslawski.

I understand why the pricing is complicated but if you could figure out a way to easily estimate what enriching an entire list would cost in $ amounts would be ideal.

Some sort of calculator. Will help get approvals from end clients on spend.

[Kevin Edelson @KevEdelson]

You can only use one GTM tool for the next 12 months which one is it?