Kevin Ferguson

Director of Creator Community Partnerships for @YouTube | Former @TikTok_us | @Harvard '08 and @StanfordGSB '15 | 🏳️‍🌈 | *opinions are my own*

[Kevin Ferguson @KeviFergs]

PSA — Family Stone hits different this year. If you haven’t watched yet, maybe hold a beat.

[Kevin Ferguson @KeviFergs]

That Home Alone short was an SNL all-timer

[Kevin Ferguson @KeviFergs]

@daylightversion @AMCTheatres Same here! Not sure what's happening.

[YouTube Creator Insider @YouTubeInsider]

My tally of all the big announcements from #MadeOnYouTube! So, what are your biggest questions?

Gen AI in Shorts

🕺 Add motion
🎨 Stylize
🐉 Add object
🌅 Veo 3
🎬 Edit with AI
🎶 Speech to song

YouTube Studio 

👯 Collaborations
🙋 Ask Studio
🧪 Title A/B Testing
🫦 Auto-dubbing with lip sync
💡 Inspiration updates
🔍 Likeness detection

Live

📱Multi-aspect streaming
👀 React live
🩳 Live to Shorts
🖼️ Side by side ads
👾 Playables on live
🧘 Practice mode
⭐️ Public to members only

Podcasts

✂️ Create clips and Shorts
🌇 Turn audio into video

YouTube Music

⏱️ New release countdown & pre-saves
😎 Just for fans drops
👕 Exclusive merch

Brand Deals & Shopping

🔗 Brand site links on Shorts
💁 Dynamically insert brand mentions
🤝 Creator Partnerships Hub 
🏷️ Auto Tagging
⏰ Auto Timestamps
🛍️ Shopping expansion

[Kevin Ferguson @KeviFergs]

She had set up a near-flawless game. Such a waste. #bb27

[Kevin Ferguson @KeviFergs]

@gibsonoma I will never understand

[Kevin Ferguson @KeviFergs]

@DaltonRoss So unnecessary. So perfect.

[Kevin Ferguson @KeviFergs]

@TheTayMack Fans v Favorites, then Heroes v Villains, then Cambodia

[Kevin Ferguson @KeviFergs]

@AndyHerren Crying 😂

[YouTube Creators @YouTubeCreators]

1B monthly podcast users on YouTube and YOU did that 🎉 you creating, you listening, you vibing 🎶

who’s in your YouTube podcast rotation? 👇 https://t.co/Aq9yEONjPn

[Neal Mohan @nealmohan]

Thank you to our @YouTube teams and subscribers who helped us reach a huge milestone today: YouTube Music + Premium has surpassed over 125M subs! 🎉 We’re also expanding Premium Lite to make ad-free viewing more affordable, while continuing to support our creators and partners.

[Kevin Ferguson @KeviFergs]

This #Oscars In Memoriam music feels inappropriate, no?

[Kevin Ferguson @KeviFergs]

@Theshanepowers @JeffProbst @survivorcbs @DaltonRoss @bloomcakes Need Emily Flippen and Genevieve.

[Kevin Ferguson @KeviFergs]

So BODY or ALLIGATOR?!? #WhiteLotus

[YouTube Creators @YouTubeCreators]

getting started on Shorts has never been easier — you can even reuse your existing content ♻️

we're partnering with https://t.co/sTUonWxhRM to give you 3 months FREE, because your creativity deserves to be seen everywhere. sign in to redeem your offer: https://t.co/DUS9ztWKXa

[Kevin Ferguson @KeviFergs]

@DaniHenReyes @neweritgirlpost You are doing great, Danielle!! So excited we get to watch you!!

[Kevin Ferguson @KeviFergs]

But where are the nominees sitting?!! #GoldenGlobes

[Kevin Ferguson @KeviFergs]

Equally stressed about Sunday's two big finale battles... #hotd #rhonj

[Kevin Ferguson @KeviFergs]

The past two nights downgraded all of our games #BB26

[Kevin Ferguson @KeviFergs]

I thought Roku was giving me Folklore but it’s just the Spiderwick Chronicles?