Ki Lewis

Consultant for digital innovation at Discover Financial. Creator of the Progression of Chaos business theory. #ProductFirst

[Ki Lewis @KiConsult]

Currently @HabitSummit in San Francisco. Human behavior is at the core of every product used. To ignore it is to fly blind and be lucky.

[Ki Lewis @KiConsult]

@cugelman do you believe color impacts mood? You eluded to not believing so & i wondered if u could point me in the direction of something?

[Ki Lewis @KiConsult]

@cugelman pleasure meeting you. Hope you made your flight

[Ki Lewis @KiConsult]

@wimia thank you

[Ki Lewis @KiConsult]

@wimia and by organization you mean?

[Ki Lewis @KiConsult]

@wimia how does an IP address tell what country im in? Is it something in the address or is it just where the connection comes from?

[Ki Lewis @KiConsult]

Advanced problem solving: Don't solve the problem, find a solution so that the problem isn't a problem. #AthleticThinking

[Ki Lewis @KiConsult]

Just finished my second "workout" of the day. Research on Inattentional Blindness for a marketing talk I'm working on. #NightWorkIsRightWork

[Ki Lewis @KiConsult]

Starting my second book. I will forever call it my second as motivation to finish my first. This one is so much more exploration of theory.

[Ki Lewis @KiConsult]

Be bold towards those above you with what you bring to drive them. Be reserved with those below you to allow them to speak and drive you.

[Ki Lewis @KiConsult]

@lizbedor number 7 is the best point on here. We are in an age of entertainment. That's how people consume things now.

[Ki Lewis @KiConsult]

Creativity is a workout and no athlete works out over 8 straight hours. Know when you rest and work out at night when you can. #WorkingLate

[Ki Lewis @KiConsult]

When creating something choose the subject or content for you but build the product for your customer. #LoveWhatYouDo #ProductFirst

[Ki Lewis @KiConsult]

At business conventions learn or disagree. Learning means personal growth. Disagreeing means you have a unique perspective. Have perspective

[Ki Lewis @KiConsult]

Regardless of your advanced targeting.
Regardless of your expensive marketing.
Can people count on your product?

[Ki Lewis @KiConsult]

Product = You understand populations are people. And people want a product they can count on.

[Ki Lewis @KiConsult]

Marketing = You're making your product more appealing to people that probably don't want or need it

[Ki Lewis @KiConsult]

Targeting = you're intelligently using what (possibly constrained) marketing you have to market your product.

[Ki Lewis @KiConsult]

Product, targeting or marketing. Which does your company focus on?

[Ki Lewis @KiConsult]

Dont sponsor and focus on your own customers. Focus on the sponsored party so that its fans love how you treat what they love. #NewCustomers