Richard Parker

Sydney resident, digital adventurer, cyclist, co-owner and Executive Planning Director at Edge

[Richard Parker @Kingsgrove]

@HenryInnis Definitively not. Worth reading William MacAskill's 'What We Owe The Future'. Survival of the species trumps everything, ultimately.

[Richard Parker @Kingsgrove]

@adoseofjohn @HenryInnis Yeah the idea that a ‘brand campaign’ shouldn’t talk about product benefits etc is scary. Most of the best ones do.

[Richard Parker @Kingsgrove]

@MichaelMatteoRo

[Richard Parker @Kingsgrove]

@PennyMordaunt LOL

[Richard Parker @Kingsgrove]

Strategy Twitter: got to pull a presentation together on ‘the power of brand’ for a client’s global conference. Looking for good resources/charts etc I can ‘repurpose’. Any help greatly appreciated!

[Richard Parker @Kingsgrove]

@HenryInnis Are you talking about MarComms or actual marketing (4Ps)?

[Richard Parker @Kingsgrove]

And so it begins. https://t.co/mt05g407w5

[Richard Parker @Kingsgrove]

Very excited to share the latest work from our partnership with Releaseit. Launching and building a marketplace is a challenging thing, as balancing recruitment on both sides is crucial to ensure the experience is up to snuff. Our GTM plan is doing just that.

[Campaign Brief @campaignbrief]

Tech start-up Releaseit encourages Aussies to buy less and rent more in launch campaign via Edge
https://t.co/JvtgLsVoAT

[Richard Parker @Kingsgrove]

@edwoodeditor @JaniceHallett @edwoodeditor what should be in my reading list this year? Top ten fiction…

[Richard Parker @Kingsgrove]

@HenryInnis This is smart

[Campaign Brief @campaignbrief]

Nevro launches its first creative campaign in Australia ‘I am not my pain’ via Edge
https://t.co/mXV2pYHZBC

[Richard Parker @Kingsgrove]

This is beautiful.

[Richard Parker @Kingsgrove]

Been working with @Nevro_HFX on this campaign. Chronic pain is utterly debilitating and can come to define people’s lives. It shouldn’t. Hat tip Will Basset, Cal Foot and Harry Roth. Legends. #medtech #medtechmarketing #advertising

[Richard Parker @Kingsgrove]

@HenryInnis It’s just so stereotypically French. All emotional reaction.

[Campaign Brief @campaignbrief]

Auto One promises expert, reliable advice in the guise of ‘The Wise One’ in latest campaign via Edge
https://t.co/XNC1JFTPEM

[Richard Parker @Kingsgrove]

@HenryInnis Delta > lockdowns. Especially when people are over it.

[Richard Parker @Kingsgrove]

@HenryInnis 👏

[Richard Parker @Kingsgrove]

@HenryInnis Creative is the way you game ESOV to drive an unfair share of voice from the same spend, no?

[Richard Parker @Kingsgrove]

@HenryInnis Big flaw is that the data (as far as I know) doesn’t take into account earned media, which can drive massive SoV for some brands.