Chris Burke

Imagine a better way of working... Views are my own. #design #facilitation #collaboration #NYC

[Nancy Duarte @nancyduarte]

“Storytelling isn’t really my job.”

I hear it from finance leaders. From engineers. From HR. From the people who think story is just spin, fiction, or fluff you add at the end to make things sound nice.

But every job influences someone.

Finance is trying to get funding approved.
HR is trying to change behavior across an organization.
Engineering is trying to get a project across the finish line.

That’s all influence. And influence is storytelling. You’re moving someone from one belief to another. From one decision to a different one. From inaction to action.

That’s the work of a story.

You don’t need to stand on a stage or start with “once upon a time.” But you do need to understand where your audience is right now, where you need them to go, and what they need to hear to get there.

So if your job involves moving a human being from one behavior to another, then yes. Storytelling is your job.

[UConn Men's Basketball @UConnMBB]

DOWN BUT NEVER OUT.

MARCH 29TH. BOOK IT.

[UConn Huskies @UConnHuskies]

REGIONAL CHAMPS‼️🏆

[Chris Burke @collabinc]

A spirit of dialogue is a wonderful theme for 2026. @Davos @wef

[Manhattan Bird Alert @BirdCentralPark]

Tonight's full Cold Moon (a supermoon), rising over the East River as seen from Manhattan.

[Manhattan Bird Alert @BirdCentralPark]

A Cooper's Hawk flies over Central Park.

[Chris Burke @collabinc]

#Collaboration needs to be the ultimate goal if eight billion of us are going to have a bright future on this planet says @Astro_Jeremy during @NASA news conference

[Chris Burke @collabinc]

The way you frame something changes the way you see it. #reframetheopportunity

[McKinsey & Company @McKinsey]

Transformation is more than a reset. Our research shows 5 behaviors that help companies grow profitably.

See what sets the top performers apart: https://t.co/OlS4nqfXeX

[PwC @PwC]

We’re proud of the way we constantly evolve to support our clients and our people. Now, we’re evolving another important part of who we are: our brand.

At the heart of it all is greater clarity about the role we play for clients and our people as we help them build, sustain and accelerate momentum. We’re thrilled to share our updated look and new advertising campaign, as we take on the future with you - sleeves rolled up, from start to finish, turning vision into value.

https://t.co/gb0Cw8JIes

#SoYouCan