Kiran Kulkarni

All things video @WebEngage

[Sarah 🦕 @SarahLevinger]

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

[Avlesh Singh @avlesh]

After being in the works for almost a year, we are stoked to launch ConvertWise - an AI powered conversion tool for @Shopify stores!

Got Shopify? Give this a try - https://t.co/G663n2sUqC

Please feel free to reach out to @apurvachawla1 for any assistance.

[Avlesh Singh @avlesh]

If you are not gonna be at #EngageMint tomorrow, where else would you be?

Golden opportunity to learn from the best in class leaders and network with 1000+ founders, product managers, and retention marketers of the fastest growing consumer tech companies in India.

There's nothing like EngageMint!
6th Oct @ Hilton Manyata, BLR

Full agenda 👉 https://t.co/Id8bJuaYQE

It's too late to get a pass. You can try registering on the link above, or ask @wanderer08 nicely.

Me and Team @WebEngage looks forward to playing host tomorrow at Asia's largest tech extravaganza. See you there.

[Gaurav Arora 📢 @aroragauravv]

🚨LAUNCHED🚨

Sunday threads are now converted to an eBook!

This eBook contains marketing strategies of stellar brands like Coca-Cola, Tinder, Slack, Colgate & 12 more.

For $0 💸

Drop a 👋 below & I'll DM.

[Avlesh Singh @avlesh]

5x revenue growth in 6 months!!

Nobody can help grow a D2C brand like @WebEngage can - not your cute agency, none of those cheap tools you tend to like in the first go, and surely not those suits selling you "strategy" 😏

Got D2C? Get WebEngage. NOW!
https://t.co/tCJOpWxT2s

[Blume Ventures @BlumeVentures]

If there’s one word you can use to define Avlesh Singh (@avlesh), it would be Passion.

• Passion for solving his customers’ pain points.
̐• Passion for rolling up his sleeves and getting the job done.
• Passion for building WebEngage into a generational company.

Avlesh is the co-founder and CEO of @WebEngage, a Blume Fund I company. Rohit Kaul (@SeekingN0rth) spoke to him recently in what turned out to be a masterclass about pivoting, customer success, pricing, and positioning.

Read the full article here: https://t.co/miDwalLW6t

Here are 5 of our favorite takeaways from the conversation.

⚡ Pivoting a product is hard, but pivoting the entire engine below it, including sales, marketing, customer success, and support, is the hardest part. This is where most pivots fail, and the lack of preparation and unforeseen factors can make the process frustrating for founders.

⚡ Post-pivot founder-led sales again becomes essential, and you’ll need to go through the cycle of customer discovery to pricing to sales again. Do not make the mistake of assuming pre-pivot PMF to continue and unleash your sales engine because you’ll waste time and $$$. Instead, work on a few named prospects to develop the pitch, lead those sales conversations and help the sales team become a part of the customer discovery process to understand the ‘new’ buyer.

⚡ If you have an onboarding process with many integrations, keep your onboarding and Customer Success teams separate. Staff your onboarding team with engineers who understand technical integrations/data models and arm them with a solid process and checklist. Evolve your Customer Success team to become solution consultants, helping customers strategize and extract the highest ROI from your product.

⚡ Only two types of SaaS products sell in India: those that generate revenue and those that save money. Products that don't fall into either category, such as productivity tools, are touch to sell, as time-saving alone doesn't translate to revenue or cost savings.

⚡You may sell a premium product, but it will be a challenge to make customers pay for the premium features. Customers often don't get value from these features till they evolve in their user journey and acquire higher-order skills. Building ROI and evolving skill sets can take time, sometimes up to a year.

@BKartRed @AshishFafadia @sanjaynath @arpiit @sajithpai @dishambles @riashroff @DeepikaDakuda @siddusaik @wanderer08 @apoorvsood

[Avlesh Singh @avlesh]

Rank #50 - @WebEngage!

India's Growth Champions in today's Economic Times. Congratulations to all the winners.

These annual rankings are published by the ET based on revenue growth of companies. May the tribe grow.

[Gaurav Arora 📢 @aroragauravv]

The inspiring story of Smt. Jaswantiben Jamnadas Popat & how she built a ₹1600 crore business from ₹80.

A thread... 🧵

[Kiran Kulkarni @Kiran4710]

@aroragauravv So informative 👏

[Gaurav Arora 📢 @aroragauravv]

The inspiring story of Mr. Darshan Patel & how he dominated India's ₹3,047 crore deodorant market.

A thread... 🧵

[Gaurav Arora 📢 @aroragauravv]

Numbers of my first digital product. Grateful.🥰

[Gaurav Arora 📢 @aroragauravv]

Neuroscience of marketing

A thread... 🧵

[WebEngage @WebEngage]

If you ask us what’s a WebEngage dashboard feature that we’re the most proud of - it’s the journey designer!

Why? 🤔

It is every marketer’s dream come true as it helps them create highly-personalized campaigns and it is as easy as drawing a flowchart on a piece of paper.

[WebEngage @WebEngage]

Zoom in! 🔎 We guarantee you, this will be worth it.

A question that Ankur gets asked a lot: “When Should Businesses Start Focusing On Customer Retention?”

Short answer: From day 0!

Detailed answer: This Mindmap ⬇️

Remember to save this for later!

#RetentionSimplified 🚀

[Avlesh Singh @avlesh]

Thanks to my team, customers, partners, investors, friends, family and all well wishers.

@WebEngage turns 11 today.
I'll be forever grateful 🙏
https://t.co/0A4CNapQ8O

[Gaurav Arora 📢 @aroragauravv]

The @WebEngage newsletter just crossed 100k subscribers. 🎉

Thank you each one for the love.♥️🙏

[Avlesh Singh @avlesh]

All set for #EngageMint Enterprise at the Le Méridien Gurgaon today!

We'd be releasing a 61 pages intense report titled "Death By Tools" on the complicated martech landscape. Also releasing an Enterprise playbook on omni-channel user engagement.

Our agenda for the day is 😍..👇

[Avlesh Singh @avlesh]

Thanks @ArakaliHari for doing this 🙏

Also, thanks to the @WebEngage team for their relentless pursuit on our mission.. so that I can appear smart in these interviews.

About resilience, growth and the future of first party data based marketing tech 👇 https://t.co/PSqr8e0h4D

[Gaurav Arora 📢 @aroragauravv]

While I did my part on researching, writing and editing, @Kiran4710 was kind enough to support with designing and packaging it.

Once we were done, we published the eBook on Gumroad & started distribution.

Within a few days of publishing, we got an overwhelming response.

[Kiran Kulkarni @Kiran4710]

@joserosado Send