The Kite Club

A global forum of senior B2B Sales & Marketing Leaders perfecting C-Suite engagement strategies. ABM. Enterprise Marketing & Sales. Developing Boardroom Trust.

[The Kite Club @KiteClubGroup]

"You must be GDPR compliant, because I am 100% confirmed opt-in." https://t.co/a3JEbD6vje B2B pick-up line generator via @seraphscience #b2bmarketing #GDPR

[The Kite Club @KiteClubGroup]

"More generations are acting 'Millennial' by leveraging digital tools to interact and engage with the world." Interesting observation for marketers at https://t.co/8upcddGC47 via @CMO_com #Millennial #CMO #MD #Csuite

[The Kite Club @KiteClubGroup]

You had me at "Hello"...oops, I mean "hyper-targeted but also appropriate social engagement." https://t.co/a3JEbD6vje B2B pick-up line generator via @seraphscience #b2bmarketing #influencermarketing

[The Kite Club @KiteClubGroup]

"Want to come back to mine and see my key [accounts] collection?" https://t.co/a3JEbD6vje B2B pick-up line generator via @seraphscience #b2bmarketing #ABM

[The Kite Club @KiteClubGroup]

The Five Most Infuriating Phrases Overheard on the Sales/Marketing Floor + How to Remedy Them. https://t.co/EbhZxymjST #B2Bmarketing #B2Bsales #ABM

[The Kite Club @KiteClubGroup]

“One thing I love about #ABM, is it’s taking the word ‘leads’ out of our vocabulary” - @HeatherTeicher You win accounts, not individuals. https://t.co/SROMqyVtxX #B2Bmarketing

[The Kite Club @KiteClubGroup]

“Nobody cares what your company does, they care what it does for them.” - @garsch Top tips on using ABM for sales & marketing alignment https://t.co/Yp9EdR2Ois

[The Kite Club @KiteClubGroup]

"CMOs with marketing technology savvy are highly considered to become the next generation CEOs.” Agree or disagree? via @chiefmartec https://t.co/ko8L7cEVO8 #martech

[The Kite Club @KiteClubGroup]

"Don’t hire budget consultants to tell you what your values are.” Overheard at last night’s #360degreesclub meeting in London. @NetSuiteEMEA #Csuiteagenda #SMEagenda #B2BTech

[The Kite Club @KiteClubGroup]

"Data hygiene is the digital age equivalent of walking through a shop floor and nitpicking misplaced boxes and other imperfections.” Overheard at last night’s #360degreesclub meeting in London. @NetSuiteEMEA #Csuiteagenda #SMEagenda #B2BTech

[The Kite Club @KiteClubGroup]

Executives increasingly see investing in retraining and upskilling existing workers as an urgent business priority according to @McKinsey_MGI #Csuiteagenda #techtrends https://t.co/NDXMixIKkP

[The Kite Club @KiteClubGroup]

By 2030, as much as 14% of the global workforce may need to switch occupational categories as tech disrupts the nature of work. Could this be THE C-suite priority for 2018? via @McKinsey_MGI #techtrends #Csuiteagenda https://t.co/CJKKtkb8md

[The Kite Club @KiteClubGroup]

“The new currency of expertise is having an overview.” via @ThomasBarta who suggests executives may be intimidated by digitalisation. #Csuiteagenda #CsuiteMarketing #B2BMarketing https://t.co/0LherRXHNj

[The Kite Club @KiteClubGroup]

What makes a successful Chief Strategy Officer? And, why should CEOs re-write the CSO job description year on year? https://t.co/6LiYlOA4xh via @HarvardBiz #Csuiteagenda #csuitemarketing

[The Kite Club @KiteClubGroup]

46% of #millennial workers reported using #shadowIT solutions as a response to delayed IT troubleshooting and overly complicated tech processes. via @Nintex & @TechRepublic https://t.co/2D3ybrnNTS

[The Kite Club @KiteClubGroup]

Emotional Intelligence: the new prerequisite for successful financial leadership. via @Deloitte & @wstreetnews #CFOagenda #Csuiteinsights https://t.co/AcOgFltxwN

[The Kite Club @KiteClubGroup]

The 2018 CIO is engaging a millennial workforce, driving growth and managing across business units. No more “keeping the lights on”. via @Gartner_inc #Csuiteinsight #CIOagenda https://t.co/51cg5bw0VH

[The Kite Club @KiteClubGroup]

84% of CIOs at top-performing organisations oversee business units beyond traditional IT. Major role change on the way. via @Gartner_inc https://t.co/dMgDz7dldG #Csuiteinsight #CIOagenda

[The Kite Club @KiteClubGroup]

@SAP & @salesforce named top Tech Employers according to @Glassdoor due to #creativity #diversity & #opportunity via @CIOonline. An amazing honour!

[The Kite Club @KiteClubGroup]

In 2018, CIOs complete the transition from efficiency-first to value-first, naming growth, innovation & digitalisation as their top priority for the year. via @CIOonline https://t.co/YB1eKsrZW8 #Csuiteinsight #CIO