Greg Klassen

Principal, Twenty31 Consulting

[Greg Klassen @KlassenGreg]

@yvrairport can someone advise if flights are leaving now...noon Tuesday, Dec. 20th? No update on YVR website for 4 hours and no twitter update for 2

[Greg Klassen @KlassenGreg]

@potter_beth This is a great leap forward to support our tourism industry. Hoping the "test of the testing" goes well and goes fast

[Greg Klassen @KlassenGreg]

Two back to back headlines on my twitter feed today that truly characterize our challenges for the tourism industry this summer: Tweet "1: Nova Scotia marks 12 days with no new cases" and 2: "Covid-19 crushes Nova Scotia's tourism season" Where is the middle ground?

[Greg Klassen @KlassenGreg]

@PaulNursey @checknews Well written article. Its staggering to think of the impact that tourism has on our overall economy. Crossing our fingers for action!

[Paul Nursey @PaulNursey]

Thanks @checknews for continuing to cover our industry. Op-Ed: B.C. tourism’s most important indicators show much of sector on life support https://t.co/4QBtOfQL9D

[Greg Klassen @KlassenGreg]

Important perspective on protecting our air service. What has taken decades to secure air routes can be list in the blink of an eye. We need evidence based solutions to reopening our tourism economy and not fear and ambiguous messages.

[Patrick Sullivan @prezhfxchamber]

Good article on the need to begin flying again. It is safe. No cases of transfer on flights in Canada. We may want to keep things closed, but we will begin to lose flights and destinations. ⁦@HIAACEO⁩ ⁦@halifaxchamber⁩ ⁦@StephenMcNeil⁩ https://t.co/UOYFR2j8zR

[Greg Klassen @KlassenGreg]

I was going to write a similar story for Canada but no need. James Thornton from Intrepid has articulated this well for Australia and Canada too.

[Greg Klassen @KlassenGreg]

@attastowell @eskinner @madeleine Well done Shannon! Really appreciate your leadership!

[Greg Klassen @KlassenGreg]

We need an evidence based solution to opening up tourism that minimizes risk but that also allows for a careful reopening of our tourism economy. Some resorts are doing fine but our cities are not ok. Safety and economics can work together. We need common sense now

[Canadian Travel & Tourism Roundtable @timetotravelca]

The collapse of Canada’s travel and tourism sector would have broad economic and social impacts that would be devastating for millions of Canadians. To counteract this, it’s #TimeToTravel. Read the open letter from union leaders here: https://t.co/Rlxf6EZmjV

[Greg Klassen @KlassenGreg]

Would love to hear comments from the tourism industry whether this may have long term impacts on their brand? Positive or negative?

[CBC Nova Scotia @CBCNS]

N.S. resort only taking Atlantic bubble guests due to self-isolation concerns https://t.co/8w9c6yDaS1

[Canadian Travel & Tourism Roundtable @timetotravelca]

The travel, tourism and hospitality industries have come together to form the Canadian Travel & Tourism Roundtable. We’re working to save the sector by saving the summer travel season. It’s #timetotravel. See our open letter at https://t.co/2ElMyGiAEv

[Greg Klassen @KlassenGreg]

Great initiative from the Town of Banff. A step forward in considering the impact of single use plastics. Great community leadership

[Greg Klassen @KlassenGreg]

@efesevin @PlaceBrandOBS Tourism needs to be managed strategically, or the blunt instrument of regulation, like in Barcelona, will rule and nobody likes regulation

[Greg Klassen @KlassenGreg]

@PlaceBrandOBS Barcelona has an enviable opportunity to increase yield from travelers over the volume strategy they have been pursuing. Thats the strategy

[Greg Klassen @KlassenGreg]

@damanaki @nature_org Yes it can but we need first to define tourism and better segment travelers

[Greg Klassen @KlassenGreg]

New Tnooz Report: What the sharing economy’s success means for your travel business - Tnooz https://t.co/WkNiDKCOuO via @scoopit

[Greg Klassen @KlassenGreg]

Switzerland a serious Winter Olympics 2026 bid country. My $ is on the Swiss

[Greg Klassen @KlassenGreg]

Looking forward to presenting the Keynote address to the Swiss tourism industry in Lugano today #ferientag16

[Greg Klassen @KlassenGreg]

Airbnb's new ad campaign. A bit prescriptive, but nicely ollowing consumer travel demand for local. https://t.co/hP702Uo2O0 via @Skift