Kristen Cardillo

Mom of 3. Passionate about connecting people through communication and storytelling. A Buckeye in the East Bay.(Comments are my own.)

[Craig Morgan @CraigSMorgan]

USA Hockey announces that it has eclipsed 100,000 girls & women’s hockey players for the first time in its history.

Joanna Gilligan, 13, from Millcreek, Utah, was officially the 100,000th registrant. Gilligan plays in the Utah Mammoth’s new all-girls league.

[B/R Open Ice @BR_OpenIce]

Source say Leo Trocheck was not traded by the 3pm deadline…

Leo told the media (via his father) this week that he did not request a trade from his 7u team

[Mollie Walker @MollieeWalkerr]

Sooo… winner of the #NYR trade deadline is Leo Trocheck? 😅

[B/R Open Ice @BR_OpenIce]

FOR JOHNNY ❤️💙

[SportsCenter @SportsCenter]

Brutus crossed out the M ❌
Then dotted the i in the snow ❄️

[Atul Gawande @Atul_Gawande]

This is your must read this week.

It is about leukemia and the powers and limits of science and the terrifying dangers of the turn against it. It is human and excoriating and beautiful.

From @TATIANASCH41881, JFK’s granddaughter. https://t.co/2bIbRNBkR5

[Matthew Kirshner @MattyKirsh]

This is the 2nd mainstream tech podcast @EliLillyandCo CEO Dave Ricks has done in the past month or so (he also went on @theallinpod).

He’s really the first Pharma CEO I can think of who has broken into the mainstream zeitgeist.

Great ambassador for the field and hopefully a harbinger to come of more generalist interest in biotech as the field re-focuses on more large market, general population diseases and health issues (obesity, mental health, pain, dementia) that will be in the public eye.

[Aubrey Strobel @aubreystrobel]

As I tell everyone I media train in PR: you never have to answer a question—answer what you want.

Masterclass:

[Bob Pickard @BobPickard]

In 35 years doing public relations — a field that can attract too many pretenders and prevaricators — I've never seen so much sociopathic lying from official media spokespersons. This is a horribly negative trend but should not be taken as proof that "lying works" and "everyone's doing it." Corporate communication at its best remains standards-based, and more often than most people realize, it is the PR pro advising the c-suite to communicate candidly and transparently. Leaders who lie on purpose to deceive the public are propagandists. Those who tell it straight are ethical communicators.

[Ryan Smith @RyanQualtrics]

Utah lost a legend yesterday in the passing of Caroline Klein. She was truly one of a kind. Ash and I and the rest of the SEG team will miss her every single day. She left us a post to read after her passing, a lasting gift and part of her wisdom. Working with CK was a highlight of my career. Her presence—and all she shared—
Miss you already CK 🙏🏼

https://t.co/LXeUyN7AmD

[Tim Cook @tim_cook]

Life is about the memories we make.

[chels ☼｡˚ ❀ *·ꕤ｡˚❀ *·˚𖦹⋆ฺ ♡ @rumorzfrominez]

in love with this quote

[Lulu Cheng Meservey @lulumeservey]

One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”

[Lulu Cheng Meservey @lulumeservey]

Laughing at themselves was the right move, because humor does four crucial things:

1) Connect with a new audience
Even for people who don’t care about Apache Airflow®, being in on the joke together forms a connection with Astronomer

2) Defuse tension
By joining the ridicule, they’re no longer its object

3) Get closure
They said it out loud, the joke is tapped, everyone can now move on

4) Signal a fresh start
The CEO and HR lady are gone, it’s a new management team, and making light of this shows they’ve “consciously uncoupled” from the past

[Kristen Cardillo @KristenCardillo]

I see you, Comms and Marketing. Well played. 👏👏👏

[Astronomer @astronomerio]

Thank you for your interest in Astronomer.

[Neil Renic @NC_Renic]

Too many em dashes? What’s next? too much love? too much joy?

[David Perell @david_perell]

Years ago, a mentor said to me: “It’s your job to have the highest quality standards of anybody you work with. You’ll face pressure to lower them every day. Don’t do it. If you can set a high standard and simply maintain it, you’ll do very well for yourself.”

[David Perell @david_perell]

Bezos once said: "The thing I've noticed is when the anecdotes and the data disagree, the anecdotes are usually right. There's something wrong with the way you are measuring it."

Applies to so much more than business. Never let a statistic blind you from seeing the naked truth before your eyes.

[Alex Cohen @anothercohen]

I'll never forgive ChatGPT for ruining em dashes for all of us