Kristine Long

Passionate about how technology enables the new age of retail. IBM iX Retail & Disruptor Leader. All views are my own. London and New York.

[Kristine Long @Kristine_Long]

YAY! My fave brand launching at home in the beauty pocket of London, Covent Garden https://t.co/6oCccXyrPG @glossier

[Kristine Long @Kristine_Long]

Very insightful conversation about the social and economical impact of #fastfashion and #greenwashing at @fashionandmash with @liviafirth tonight

[Kristine Long @Kristine_Long]

Experience and exclusivity makes Galeries Lafayette a top destination for Millennials and Gen Z https://t.co/pQYsQQcOmN @Galeries_Laf

[Kristine Long @Kristine_Long]

Very exciting partnership for @Burberry and @therealreal Game changer for the luxury fashion industry and #sustainableretail https://t.co/YHOZW6RNm7

[Kristine Long @Kristine_Long]

Well done @maryjo for her contribution to the #TheBeautyOfTech panel with @google @Facebook and @Treatwelluk 👏🏼 great discussion

[Kristine Long @Kristine_Long]

Massive thanks to @stevebartlettsc for his amazing talk today. Watching him tell some of the consumer world’s most senior leaders the impact of social was pretty special #thesocialchain #ibm

[Kristine Long @Kristine_Long]

@FastCompany ranks @IBM as one of the most important design companies https://t.co/QfaeKYbm5j

[Kristine Long @Kristine_Long]

Great article from @guardian this morning on how beauty is bringing back footfall to the high street. With 90% of teens preferring to shop beauty in-store, retailers must focus on how to influence the discovery phase online https://t.co/nTE8nqoWtc

[Kristine Long @Kristine_Long]

I think this is a great idea from Macy’s. Shows commitment to #sustainability and the #circulareconomy in retail 👏🏼 https://t.co/pXK1VGGHKb

[Kristine Long @Kristine_Long]

"The path to conversion is not about clicks but about conversation." @Shopify 's commerce trends article is worth a read: https://t.co/b2RXiwsL82

[Kristine Long @Kristine_Long]

Great to see Victoria Beckham promoting us in her new campaign 😂

[Kristine Long @Kristine_Long]

@samirdaryani @IBM_iX Yep!

[Kristine Long @Kristine_Long]

Excited for the #ewAwards at #TheDorchester today @IBM_iX good luck to all the nominees #everywomanUK

[Kristine Long @Kristine_Long]

A great statement from the founder of one of my favourite, timeless brands @Byredo - 'I was scared if it peaked too soon it would become a moment'.

https://t.co/Y9xlLVM2DK

[Kristine Long @Kristine_Long]

V interesting debate about the future of the high street at @IBM #thinkLondon

[Kristine Long @Kristine_Long]

Probably one of the best articles I’ve read on #Blockchain in the retail world @voxdotcom https://t.co/6zoGwfwdzI

[Kristine Long @Kristine_Long]

This is genius. ‘WeWork Is Getting Into Workplace Fashion With Rent the Runway’ https://t.co/H4beovB5ck via @BoF

[Kristine Long @Kristine_Long]

Chanel continues its focus on the U.K. market by buying @OrlebarBrown exciting times for the luxury house! https://t.co/5lyH9JYIXw

[Kristine Long @Kristine_Long]

Great talk from @clairecardosi @LNER at the #EcommExpo. Thanks for mentioning @Ibm interact in helping you improve customer service! #TFM18

[Kristine Long @Kristine_Long]

Did you know that #AmazonAlexa was born from a start up in Cambridge? Great #FashMash event tonight @williamtp @fashionandmash #AI