Kristopher Sandoval

Product marketer for AI and developer platforms: positioning, launches, enablement. Ex-Amazon, Fandom. 12 books on APIs and AI. Posts on PMM and dev tools.

[Kristopher Sandoval @KristopherLeads]

The three questions I ask before I touch any messaging on a technical product. (Spoiler: none of them are about the headline.) 🧵 1/5

[Kristopher Sandoval @KristopherLeads]

Best customer interview question I know: "what almost stopped you from buying?"

Write down every answer. Your sales team is about to hear all of them again.

[Kristopher Sandoval @KristopherLeads]

@su_adeline_k What's wrong babe you barely ate your dystopian horror.

[Kristopher Sandoval @KristopherLeads]

@AdityaJhajhar12 Yes, but with no extensions - just nice to have a single app for browsing code at the line level.

[Kristopher Sandoval @KristopherLeads]

@owenthcarey As someone in the industrial space this is how I feel every time I explain what I do.

[Kristopher Sandoval @KristopherLeads]

@ciurana @starbuxman I never said it was a good idea - and why it becomes huge is less important than the fact that it COULD become huge.

[Kristopher Sandoval @KristopherLeads]

@codewith55 It has a very immature ecosystem for GUI development and the borrow checker is difficult to use for mutable EDA scenarios. Eventually you're gonna have to merge in something that handles frontend better - so why not just use the better option from the get-go?

(btw I like Rust)

[Kristopher Sandoval @KristopherLeads]

@dark_coderz Well this ended up being 5/4, so enjoy that, math nerds. The reality is that most people can get by with a Corolla (Windows), but the Hilux (Linux) gives you the most flexible platform to deploy a million variations. The Tacoma (macOS) is the Hilux for every day use.

[Kristopher Sandoval @KristopherLeads]

@dark_coderz macOS is more like the Toyota Tacoma. Feels a lot like a Hilux...but is more opinionated, and in the process of having an opinion, is less capable overall. It's got the power of the Hilux (in...limited form) but the expectability of the Corolla. 4/4

[Kristopher Sandoval @KristopherLeads]

@Aditya_181105 Basing their entire date system of IF statements.

[Kristopher Sandoval @KristopherLeads]

@sailaunderscore WHAT IS COMPILATION?!?!?!?!?!

[Kristopher Sandoval @KristopherLeads]

@ciurana @starbuxman I don't think that attack surface is small - Alpine is a default option for so much of the cloud-native or containerised solution base in 2026. This is potentially huge.

[Kristopher Sandoval @KristopherLeads]

@jedisct1 I just...what?

[Kristopher Sandoval @KristopherLeads]

@StevBuilds Coincidentally this is like software dev 101 - which is what's missing from most vibe coding right now.

[Kristopher Sandoval @KristopherLeads]

The absolute gall to fail at assigning a driver to me and then sending me a survey. Seriously though - bad nurture path.

[Kristopher Sandoval @KristopherLeads]

@fadihares95 100% At the risk of sounding like a jerk, anyone who says "I could have done that" could not have done that. Model art, applications, music, whatever.

[Kristopher Sandoval @KristopherLeads]

@vahagnzak Wellll ok maybe an asterisk for project or product-specific roles, but in the general I stand by it.

[Kristopher Sandoval @KristopherLeads]

@heyyyyyieeee Documentation