@lucy_heskins @PositivelyTMM Thank you!! I ended up having fun! Lovely bunch of people who came. Thank you for giving me feedback on my presentation. Your tip at the end really paid off!
We're launching Forget The Funnel THE BOOK + looking to plan a little ‘book tour’🎙️
Run a podcast about marketing products?
Ideas
- Making customer intel actionable af
- Why product marketing is so hard
- Why funnels are *the worst*
- Customer-Led Growth
DM if interested🙏
Why does it feel like *everything* you learned on your marketing degree doesn’t quite fit in your early-stage startup marketing job?
That's because marketing doesn’t actually exist (yet).
The focus needs to be on customer development.
I find it so strange when founders brag about spending $0 on marketing.
If your product/service is THAT good, you will absolutely HOCKEY STICK with a focused and test-driven marketing strategy.