Persuasion

Persuasion class at KU Leuven (Belgium); Account used to communicate with students; contact via @TimSmitsTim

[Persuasion @KulPersCom]

De kracht van anekdotische narratieven. Daar kan een systeem 2 en op argumenten gebaseerde sensibilisering niet tegen op; helemaal als die campagne te weinig geld heeft voor een groot mediabereik

[Guillaume V.d.Stighelen @GuillaumeVdS]

1 cafébaas kent niemand die ziek ist wordt voorpaginanieuws. Zet daar als overheid maar een sensibiliseringscampagne tegenover. Succes.

[Dr Lauren McGale @LaurenMcGale]

New paper with @EmmaBoyland @TimSmitsTim @joaharrold on the influence of front-of-pack portion size images, published OnlineOpen.

Children exposed to the larger portion size served and consumed sig. more cereal than those exposed to the smaller portion. https://t.co/znoYTuTdWy

[richard shotton @rshotton]

The ads for Buckley's cough syrup emphasise how awful it tastes in ever more inventive ways - a brilliant insight at the campaign's heart: we assume anything that foul must be potent

Another great example of the pratfall effect

[Tim Smits @TimSmitsTim]

Naming a solution/behavior makes it more marketable. Also for social marketing, like with the designated driver. Or, its Belgian version BOB (@BOB_bedankt)

[Tim Smits @TimSmitsTim]

Social media can motivate people for physical activity if it adds some competition to the situation. But it decreased activity when it was a social support type of social media. Interesting

[SWOCC @SWOCC_NL]

#Nudging is een populaire techniek, omdat zonder veel gedoe #gedrag te sturen is. Echter, voor flinke verandering is het beter kleine momenten van frictie te introduceren om zo mensen actief aan te zetten tot een bewuste, geïnternaliseerde keuze. #SWOCCNL: https://t.co/dNTBhjKA0O

[Tim Smits @TimSmitsTim]

Dear students, after the thrill of the first week in our academic year, it's good to take in this thread's advice on how to approach classes #kuleuven

[richard shotton @rshotton]

Anchoring in practice at Apple

via Singh at Northstar Research

[Inst Media Studies @ims_kul]

IMSer @TimSmitsTim in #dsavond @destandaard over campagnes met angstaanjagende beelden https://t.co/1x1sqOemfa #infrabel

[richard shotton @rshotton]

Successful series of nudges used by Behavioural Insights Team to reduce the overprescription of antibiotics

In Think Small by @owainservice

[Tim Smits @TimSmitsTim]

The whole field of persuasion takes a deep bow today to honor John Cacioppo. The ELM still remains the best model to start understanding most of persuasion. But John had seminal work in so many other subfields. #rip https://t.co/LmYaeb8C21

[Tim Smits @TimSmitsTim]

Hurray for readability! Grading 1200 pages of hand written essay answers... Students, remember you are selling me a 'product'. Market it. #KULeuven

[Elise Indesteege @EIndesteege]

The Unconscious Reasons We Do What We Do by John A. Bargh @KulPersCom #goodreads

[Tim Smits @TimSmitsTim]

Mijn nieuwe @SWOCC_NL blog. Eten zien, doet eten. Over ons recente onderzoek in Appetite https://t.co/I2NNB1farW https://t.co/Jw9wG96WBr

[Steven Van Hecke @VanHeckeSteven]

Write a speech on the #FutureofEurope and win the chance to deliver it!
@MetaforumLeuven @KU_Leuven @LeuvenU
Deadline = 15 April 2018 | See https://t.co/IJxD49yXem

[Stéphane Michaux @Michauux]

Mooi in beeld gebrachte Twitterstorm over @Jihad_VP in @destandaard met @CXSocialCare cc @TimSmitsTim

[Persuasion @KulPersCom]

@AnsDeNolf "When the message was strong, increasing distraction produced a significant decline in the number of favorable thoughts listed by the students" (p.97)

[George Lakoff @GeorgeLakoff]

Trump's tweets move markets, disrupt diplomacy and inflame political anxiety almost daily. As long as we allow him to manipulate our public discourse with his fingertips, we’re his puppets. Time to cut the strings! My essay in SacBee's California Forum: https://t.co/muEeZ0px9P

[Persuasion @KulPersCom]

@AnsDeNolf The exam will be in English. A dictionary is not allowed except with a permission from the ombuds (but feel free to ask for translation during exam, if necessary)

[Cass Sunstein @CassSunstein]

Awarding of the Nobel Prize to @R_Thaler, at the very moment. @NobelPrize #NudgeForGood