The brief: Eating Cadbury’s chocolate makes you feel good
The idea: "A gorilla playing the drums to In the Air Tonight"
The client reaction: "instinctive and immediate"
The client's boss reaction: "You are never showing this ad"
The results: +10% sales
https://t.co/tYFwGyoTAr
11-year-old Anthony Mmesoma Madu earned a dance scholarship with the American Ballet Theater for a viral video of him dancing in the rain https://t.co/unZxkAEQuE
How to Get to the Top of Google’s Search Results [Interactive Guide]
https://t.co/K8lJ6Ku6pj
^^ Love how @JoshuaCHardwick outlined the fundamental ways & strategies of becoming the #1 search result in Google.
Did you know that you can measure the impact that your YouTube ads have had on direct conversions from other mediums (like search campaigns) using Google Audiences?! #SMLearningFX https://t.co/uCbqgC1H1D
Every time I see this old but famous ad for an advertising firm I smile.
The message is immediate.
In marketing, simplicity and emotion will always make a stronger connection with your audience than clever words or gimmicks.
#Sales vs. #Marketing
Starting today, our testing tools will recognize if your AMP document is a Web Story. In our testing tools and Performance report we'll use the term Web Story to identify this format. Learn more at https://t.co/HUulPORh01 or test existing pages at https://t.co/Ei6gfMpjjk
@Qantas retired the last 747-400 in it's fleet, after 50 years of operation.
As a fitting tribute, they drew the iconic flying kangaroo logo with their flight path. The end product, a genius move that captured the hearts of Aussies world over.
#MadPeopleMonday#brandexperience
👏Things to look for in a Leader
🔸High Standards of personal ethics
🔸Big people, without pettiness
🔸Guts under pressure
🔸Brilliant brains
🔸A capacity of hard work and midnight oil
🔸Charisma
🔸Courage to make tough decisions
🔸Inspiring enthusiast
🔸A sense of humor
Strong brands makes it harder for new ones to enter the market. This chart from Google’s “Decoding Decisions” report measures the barrier to entry. Launching a new brand of car insurance is easy. Just don’t try to enter the breakfast cereal market.
Explore search data to see what categories are trending with consumers. Following trends can help you make smarter decisions for your audience. https://t.co/xv602ckGax
Strategy is 50% the craft, 50% understanding how to navigate the politics of orgs and clients.
If you’re not improving your diplomacy skills, you’re limiting your impact.
Excellent new report from Google on how people really shop online. Nails the lie that branding doesn’t matter, but also shows its limitations and the need for top-class activation. Hmmm... brand and activation in balance... where have I heard that before? https://t.co/x6goh5UGYl