@WOOLWORTHS_SA As yet no answer from you and I have sent you the DM requested. Another bottle last week was off, so that's three out of the three I bought.
@WOOLWORTHS_SA this is thensecond smoothie this week that has been spoiled (gassy and sour) when I've opened it this week. Poor quality for a lot of money
The @WOOLWORTHS_SA and Beyers Chocolates breakdown is another reminder that corporate companies will "protect their business and their growth" at all costs. Any smaller business that forgets is doomed. You can have a 34-year supplier history with a corporate but the moment you stop playing by their rules, they will cut you down to size, even if that means you liquidating your business!
From what has been reported, Beyers had been supplying Woolworths since around 1990 and at one point Woolworths made up roughly half their business. That kind of relationship could fool you into feeling secure when you’re in it. It "feels" like there’s history and trust which is already the first warning sign in this story.
Apparently Beyers acquired a second factory which was already supplying Checkers and Pick 'n Pay. According to Beyers, this was a way to increase volumes, support mechanisation, diversify the business, and reduce their dependence on Woolworths, especially because Woolworths had already started bringing in other chocolate brands years earlier.
Woolworths apparently found out about the second factory and took issue with it. The dispute centred on exclusivity. According to Kees Beyers, Woolworths wanted the second factory closed but Beyers refused.
From a business owner’s point of view, I understand why. Beyers had reportedly invested around R200 million and had roughly 75 employees at that second site. You don’t just switch that off because a major client is uncomfortable with you diversifying.
Then came the hammer as Woolworths reduced its orders. First by around R100 million and then by another R100 million a few months later.
When one customer carries that much weight in your business, they don’t have to “kill” you in some dramatic movie villain way. They just have to reduce orders and suddenly cash flow gets squeezed, your bank gets nervous, your options disappear, and the thing you spent decades building can start falling apart in real time.
The exclusivity issue itself is still disputed. Beyers says the exclusivity agreement expired in 2019. Woolworths apparently says it rolled over automatically. Woolworths has also said it cannot comment on the details of the relationship because of confidentiality 🤣
I want to personally remind you. Corporate companies are not people. They don’t operate on loyalty, memory, history, or sentiment in the way small business owners often do. They operate through systems, contracts, leverage, risk management and self preservation.
If you build your business around one massive corporate client, and that client decides you’ve stepped outside the lines, they will likely not sit down and ask how this affects your people, your factory, your investment, or your future.
If you take ANYTHING from this post, it's an understanding of WHAT (not who) you’re dealing with. Never forget this and play the game accordingly 🤓
Henry VIII pursued Anne Boleyn for nearly seven years. He wrote her passionate letters, refused to abandon the pursuit, and ultimately challenged the authority of the Roman Catholic Church when he could not obtain permission to marry her. The conflict led to the English Reformation, permanently changing the religious and political structure of England. From the outside, it looked like the ultimate story of devotion. A king defying a church. A man refusing to give up the woman he wanted. But only three years after their marriage, Anne Boleyn was arrested, accused of treason and adultery, and executed in 1536.
History often reminds us of something uncomfortable:
Obsession and persistence are not the same thing as love. Psychology research shows that intense pursuit behaviors can sometimes be driven not by emotional connection, but by ego, power, or the desire to possess what feels unattainable. In fact, relationship studies have found that early extreme intensity can sometimes predict controlling or unstable dynamics later in a relationship. Many women are raised on stories that frame relentless pursuit as romantic. But intensity alone is not proof of care. Sometimes it is only proof of desire to win. Real love tends to look different. It is consistent. It is calm. And it does not disappear once the chase is over.
@Eddie_Stainer@sicily_angel Self healing is important and takes so much focus and determination, so don't feel alone. I'm not going to serve platitudes of 'when the time is right' etc. because I ask myself the same question all the time. But I keep on focusing on my recovery, even 8 years down the line.
“What's wrong with you lately? You seem to be checked out and not yourself.”
Me: I'm grieving a life I thought I would have, battling stuff that no one knows about, and craving a future that I don't think exists for me, so yeah I'm pretty checked out. I'm fine though.