Ads drive growth. Plain and simple. Laurence knows everything about your spend, performance, incrementality, and more.
For more insights, check out the full podcast: LINK IN COMMENTS
Big news: @trylaurence is now a media company.
Today, we're launching The Backend, a podcast dedicated to sharing e-commerce founder and investor stories.
Our core business stays the same: we're still building autonomous full-funnel advertising, starting with Amazon. But we have an opportunity here to build something bigger and provide so much more value to the community through our platform, and I'm so so excited to share this with you.
Our first guest is incredible. Aaron Apple was the first believer in our vision for Laurence, and I'm honored that I get to share his story: he bootstrapped his Amazon FBA business to a $40 million exit starting with just $12,000 in cash, and he's been an incredible mentor and role model to me.
Our episode is live right now! Check us out on:
- Youtube: https://t.co/p1oSEfig7N
- Spotify: https://t.co/wIESzqpJGj
We're just getting started.
Proud to announce we've raised $5.8M in total funding for @trylaurence, the hedge fund for ads.
We founded Laurence with the key insight that we could automate performance marketing the same way quant firms systematically trade. Our system autonomously executes Amazon ad spend for fourteen brands, and our models drive a 15-40% improvement in total net profit after margin and ad spend.
Stay tuned, we have a really, REALLY fun announcement coming for you all next week ;)
.@trylaurence automates performance marketing for CPG brands, starting on Amazon.
They use reinforcement learning to set bids, budgets, and keyword targets like quant hedge funds trade markets: continuous optimization on autopilot.
Congrats on the launch @mlaurencechen and @LGierhake!
https://t.co/7SJLNocqhr